Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

We are seeking a Senior Consultant to join our Marketing Transformation team within Studio+. You will own discrete workstreams on client engagements, translating ambiguous marketing problems into structured analyses, recommendations, and pragmatic roadmaps. This role is ideal for someone who has built a foundation in marketing or consulting and is ready to take greater ownership across the full marketing value chain — from strategy and operating model through operations, performance measurement, and forecasting.

Responsibilities

Lead workstreams across marketing strategy, marketing operating model design, marketing operations, performance measurement, and marketing forecasting.
Develop deliverables for FS clients in WAM, BCM, and INS: target operating models, segmentation, ABM strategies, onboarding journeys, loyalty/retention programs, crosssell frameworks, and marketing performance frameworks.
Apply emerging approaches such as GEO (Generative Engine Optimization), AI-driven personalization, and agentic marketing in client recommendations.
Leverage AI tools (e.g., ChatGPT, Microsoft Copilot, Gemini, AI-enabled martech) to accelerate analysis, content generation, journey design, and client deliverables.
Support B2B (ABM, onboarding), B2C (acquisition, retention, loyalty, cross-sell), and B2B2C (advisors, brokers, distribution partners) engagements.
Contribute to proposals, points of view, and business development.

Requirements

Bachelor's degree; MBA or Master's is a plus.
3–5 years of experience in marketing consulting, an in-house marketing team, an agency, or a Financial Services marketing function.
Hands-on experience in at least one FS sub-sector (WAM, BCM, INS) or a strong intent to specialize in FS.
Working knowledge of modern martech (CDPs, marketing automation, analytics platforms) and emerging trends (AI, GEO).
Practical experience using AI tools to deliver work products and improve productivity.
Experience with B2B and/or B2C marketing programs; exposure to B2B2C is a plus.
Strong structured-thinking, communication, and storytelling skills.
Willingness to travel 50–80%.

Skills

Marketing strategy
Marketing operating model design
Marketing operations
Performance measurement
Marketing forecasting
Target operating models
Segmentation
ABM strategies
Onboarding journeys
Loyalty/retention programs
Cross-sell frameworks
Marketing performance frameworks
GEO (Generative Engine Optimization)
AI-driven personalization
Agentic marketing
AI tools (e.g., ChatGPT, Microsoft Copilot, Gemini, AI-enabled martech)
B2B marketing
B2C marketing
B2B2C marketing
Modern martech (CDPs, marketing automation, analytics platforms)
Emerging trends (AI, GEO)
Structured-thinking
Communication
Storytelling
ABM platforms
CDPs (e.g., Salesforce, Adobe)
Analytics tooling
AI-enabled marketing tools
Prompt engineering
AI agents for marketing use cases
RFPs or proposals

Location

New York
Boston
Charlotte
Philadelphia
Washington
Atlanta

Work Type

Hybrid

Experience Level

Senior Consultant
3-5 years of experience

Education Level

Bachelor's degree
MBA or Master's is a plus

Salary/Compensations

Base salary range for this job in all geographic locations in the US is $97,300 to $178,300.
The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $116,700 to $202,600.

Benefits

Medical and dental coverage
Pension and 401(k) plans
Wide range of paid time off options
Flexible vacation policy
Time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence

About the Company

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions.
Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

Equal Opportunity

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.
EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY’s Talent Shared Services Team (TSS) or email the TSS at ssc.customersupport@ey.com.