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About the Role

As Vice President of Product Marketing, you will lead the global Product Marketing function and shape the story, strategy, and go-to-market (GTM) execution that define Gong’s leadership in Revenue AI. This role is strategic and hands-on, setting the vision for how Gong shows up in the market while providing operational clarity and guiding teams to win.

Responsibilities

Develop deep product and technical fluency to understand Gong’s products, AI, ecosystem, and underlying technology.
Build a hands-on, first-principles understanding of Gong’s products, AI, ecosystem, and underlying technology to tease out defensible differentiation.
Partner with Product leadership to align roadmaps with customer needs and market trends.
Ensure GTM plans are grounded in real product depth.
Immerse yourself in the customer’s world, including pain points, buying journey, and decision criteria.
Translate Gong’s product value proposition into quantifiable customer value and business outcomes.
Use customer language from win-loss analysis, customer interviews, and sales conversations in Gong for positioning and messaging.
Craft clear, differentiated messaging and positioning across the platform, products, and competitive landscape.
Codify messaging and positioning in a messaging architecture and assets for GTM and Marketing teams.
Define what makes Gong distinct and hard to copy in the AI market.
Lead with customer outcomes over technology, grounding claims in measurable proof and accuracy.
Sharpen positioning against horizontal foundation-model providers and point solutions.
Own launch narrative, enablement, and execution across every customer touchpoint for new products and capabilities.
Use AI tools to scale context and content to GTM teams for generating tailored, on-brand content in real time.
Deliver messaging, playbooks, demos, and more to improve close rates, win rates, and deal velocity.
Develop differentiated value propositions, messaging, use cases, and proof points for Gong's priority industries and buyer personas.
Tailor value propositions to translate specific business challenges into measurable, role-relevant outcomes.
Ensure tailored value propositions are consistently represented across the customer journey.
Fuel demand generation and campaigns to build awareness and pipeline.
Guide buyers through evaluation.
Equip the field with plays, business cases, and proof points to advance and close deals.
Partner with Product, GTM, and Finance to evolve Gong’s pricing and packaging.
Blend seat-based and consumption-based pricing models.
Design tiers, packaging, and credit models that make it easy for customers to adopt and expand their use of Gong’s AI.
Align what customers pay to the outcomes and work Gong performs.
Equip the field to sell, forecast, and expand accounts against the new model.
Partner with Corporate Marketing to influence Gong’s media coverage, analyst reports, and industry rankings.
Engage with industry analysts, press, influencers, partners, and customers to build trusted relationships.
Shape market perception and represent Gong’s strategy, products, and point of view.
Work with the Content team to deliver high-impact materials for buyers.
Secure speaking opportunities to reinforce Gong’s position as the leader in Revenue AI.
Operate as connective tissue across the company, forging partnerships with GTM and Product.
Align strategy, roadmap, and field execution around a shared story and shared outcomes.
Partner with the Partnerships team to spotlight new integrations, MCP support, and marketplace and co-sell partnerships.

Requirements

15+ years of Product Marketing experience in B2B enterprise software (SaaS preferred).
Proven record of creating differentiated positioning and driving measurable business impact.
Experience positioning AI or other technically sophisticated products in a fast-moving, still-forming category.
Deep technical curiosity and fluency; able to get hands-on with the product and technology.
High fluency with AI tools across the PMM workflow (research, insight synthesis, messaging, competitive intelligence, enablement, and content).
Strong point of view on using AI tools to scale context and tailored, real-time content to GTM teams.
Experience leading large, high-performing PMM teams in scaling organizations, ideally at $500M+ ARR.
Strong strategic thinking paired with executional excellence.
Proven ability to partner cross-functionally with GTM, Product, and Marketing leaders.
A customer-first mindset and passion for creating market-defining stories.
Bring urgency, extreme ownership, and a bias for action.
Stay hands-on to do whatever it takes to drive impact.
Creative, resourceful, and energized by a fast-paced, high-growth environment.

Skills

Product Marketing
B2B Enterprise Software
SaaS
Positioning
Go-to-Market (GTM) Strategy
AI Product Marketing
Technical Fluency
Messaging Architecture
Competitive Intelligence
Product Launches
Enablement
Solution Marketing
Value Proposition Development
Pricing and Packaging
Monetization Strategy
Brand Strategy
Communications
Thought Leadership
Cross-Functional Leadership
Partnership Management
Customer Understanding
Market Analysis
Content Creation
Demand Generation

Location

San Francisco
Salt Lake City
Austin
New York City Metro
Chicago

Work Type

Hybrid

Experience Level

15+ years of Product Marketing experience
Experience leading large, high-performing PMM teams

Salary/Compensations

$250,000 - $300,000 USD

Benefits

Medical, dental, and vision plans
Wellbeing Fund
Mental Health benefits with covered therapy and coaching
401(k) program
Education & learning stipend
Flexible vacation time
Paid parental leave
Company-wide recharge days
Work from home stipend

About the Company

Gong harnesses the power of AI to transform how revenue teams win.
The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system.
Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort.
Gong is built on innovative products, ambitious goals, and passionate people.
We are shaping the future of revenue intelligence.
We want people who are excited to build what comes next.
You will work with a team that dreams big, moves fast, and cares deeply about the craft and about each other.
Transparency and trust are core to how we operate.
Every person has the opportunity to make a visible impact.
If you want to grow, stretch, and do work that truly matters, Gong is the place to do the best work of your career.

Equal Opportunity

Gong is an equal-opportunity employer.
We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.