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About the Role

As a Senior Lifecycle Marketer, you will own end-to-end lifecycle programs to drive advisor activation, engagement, productivity, and retention. This is a senior individual contributor role with significant autonomy to manage major program areas from strategy through execution and iteration.

Responsibilities

• Own one or more lifecycle program areas end to end, including activation, advisor progression, retention and reengagement, or event lifecycle, with accountability for strategy, execution, measurement, and results.
• Translate broad business objectives into clear hypotheses, segmentation strategies, journey designs, and measurement plans.
• Build and maintain a roadmap for your program areas, balancing new initiatives, optimization of existing journeys, and opportunities identified through advisor behavior and performance data.
• Design segmented onboarding and activation journeys for different advisor profiles, with a focus on improving time to first booking and time to first commission.
• Partner with Analytics to identify and test opportunities to accelerate advisor productivity and progression, turning validated insights into scalable lifecycle programs.
• Develop milestone based communications, personalized recommendations, and reengagement journeys that help advisors progress through key stages of their journey with Fora.
• Identify and prioritize friction points throughout the advisor experience and partner with Advisor Experience and Product to address opportunities that extend beyond lifecycle marketing.
• Own a rigorous testing roadmap across messaging, channel mix, cadence, segmentation, and journey design, using results to determine what should be optimized, scaled, or retired.
• Define the metrics that matter for your programs, develop reporting that tracks performance, and translate results into clear insights and recommendations.
• Partner with RevOps and Data to help shape the marketing technology stack, data flows, and attribution infrastructure required to support sophisticated lifecycle programs.
• Serve as a lifecycle marketing thought partner across Sales, Advisor Experience, Product, Analytics, and other cross functional teams, representing lifecycle strategy in planning and decision making.
• Guide the work of specialist partners or more junior marketers supporting your program areas when relevant.

Requirements

• 6 or more years of experience in CRM, lifecycle, marketplace growth marketing, or a related discipline, with demonstrated experience owning a program or channel from strategy through execution.
• Proven ability to take broad or ambiguous business goals and independently translate them into clear strategies, testable hypotheses, execution plans, and launched programs.
• Deep hands on experience with a marketing automation or CRM platform such as HubSpot, Braze, Iterable, Salesforce Marketing Cloud, or a comparable platform, including building sophisticated segmentation and journey logic.
• Strong analytical skills with experience developing testing plans, interpreting cohort and funnel performance, building or working with dashboards, and using data to make decisions.
• Demonstrated ability to operate independently, prioritize effectively, and own outcomes without requiring highly specified briefs or day to day direction.
• Experience partnering effectively across functions such as Sales, Product, Analytics, Data, and customer or advisor experience teams, with the ability to influence without formal authority.
• Excellent written communication skills and strong judgment around developing messaging for distinct audience segments.
• Active experience using AI tools in your work and a thoughtful perspective on how AI can improve lifecycle marketing strategy, execution, and personalization.

Skills

• CRM
• Lifecycle Marketing
• Marketplace Growth Marketing
• Marketing Automation Platforms
• HubSpot
• Braze
• Iterable
• Salesforce Marketing Cloud
• Segmentation
• Journey Logic
• Analytical Skills
• Testing Plans
• Cohort Analysis
• Funnel Performance Analysis
• Dashboarding
• Data-driven Decision Making
• Independent Operation
• Prioritization
• Cross-functional Collaboration
• Influencing Skills
• Written Communication
• Messaging Development
• AI Tools
• SQL
• Looker
• Amplitude

Location

• New York City

Work Type

• Full-time
• Onsite

Experience Level

• Senior
• 6+ years

Salary/Compensations

• $160K–$220K + equity

Benefits

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

About the Company

• Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses.
• We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place.
• Founded in 2021, Fora has grown to a team of 250+ full-time employees based in downtown New York City.
• In 2026, Fora closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital.
• Fora has been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).
• Our Values: We’re forging our own path, We’re stronger together, We believe in technology, We’re here to serve, We mean business.

Equal Opportunity

• Fora is committed to an equitable hiring process and an inclusive work environment.
• BIPOC and traditionally underrepresented candidates are strongly encouraged to apply.
• We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.