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About the Role

The VP, Strategy and Technology, blu. is responsible for leading day-to-day contributions across client teams, focusing on omni-audience development, measurement, and coordinating with activation teams and Advanced Analytics for campaign implementation. This role leverages Horizon’s proprietary Connected Marketing Platform to enable data-driven marketing and partners with various internal teams to ensure data is central to all initiatives. Additionally, this role will contribute to content and use cases for new business.

Responsibilities

Understand the blu. platform, including data sources, dictionaries, taxonomy, refresh cadence, and data access methods (UI, Snowflake, APIs).
Oversee 1P data onboarding, pixel setup, and log-level data passback with Media Technology and Data Operations teams.
Produce new use cases and custom analyses for existing clients and new business pitches.
Integrate client martech stacks.
Explore and define seed audiences for audience strategy against business objectives and products using blu. and/or client 1P data.
Outline overarching audience frameworks for each client and product.
Assist in directing Marketing Scientists on queries for insight development and custom audiences.
Define correct models, dictate individual model inputs, and establish business rules for queries.
Review audience attribute similarities and differences, uncover insights, and prioritize audiences against KPIs.
Identify use cases for attitudinal data or custom survey work.
Align audience frameworks with measurement frameworks in partnership with Business Solutions, Activation, and Analytics teams.
Consult on sizing seed audiences, look-alikes, and audience availability by partner in blu. to aid in budget planning.
Ensure screen and partner allocation align with audience frameworks based on communication goals.
Align with Business Solutions on how audience frameworks tie to messaging, landing pages, and owned experiences.
Work with platform activation teams to recommend 2nd party and platform data based on client objectives.
Consult on final tactical media plans to ensure alignment of budgets, channels, partners, and tactics with audience segments.
Define suppression and retargeting strategies using 1P and pixel data.
Serve as the point of escalation for issues related to media partner distribution and platform matching.
Collaborate with traders and activation teams on campaign implementation and troubleshooting related to audience targeting.
Aid in the development, setup, and implementation of custom in-platform algorithms.
Partner with Business Solutions, Activation, Marketing Science, and Analytics on reporting insights and custom analytics to address business and media performance questions.

Requirements

BA/BS from accredited school required
9+ years’ experience with data and tech including using DMPs/CDPs, Addressable TV
Understanding of programmatic
Proven experience in audience development
Hands-on experience using multiple data sources for activation including 1P data
Experience using AI and LLMs

Skills

Data Driven Marketing
Connected Marketing Platform
Data Sources
Data Dictionaries
Taxonomy
Data Access (UI, Snowflake, APIs)
1P Data Onboarding
Pixel Setup
Log Level Data Passback
Use Case Development
Custom Analysis
Martech Stack Integration
Audience Strategy
Audience Development
Audience Frameworks
Marketing Science
Query Development
Custom Audiences
Model Definition
Business Rules
Attribute Analysis
Audience Prioritization
Attitudinal Data
Custom Survey Work
Measurement Frameworks
Audience Sizing
Look-alike Audiences
Budget Planning
Screen Allocation
Partner Allocation
Messaging Alignment
Landing Page Alignment
Owned Experiences
2nd Party Data
Platform Data
Tactical Media Planning
Suppression Strategies
Retargeting Strategies
Media Partner Distribution
Platform Matching
Campaign Implementation
Troubleshooting
Custom In-platform Algorithms
Reporting Insights
Custom Analytics
DMPs
CDPs
Addressable TV
Programmatic
AI
LLMs

Location

Remote
Hybrid

Work Type

Full-time

Experience Level

VP
9+ years experience

Education Level

BA/BS

Salary/Compensations

$195,000.00 - $250,000.00

Benefits

Discretionary bonus
Health insurance coverage
Life and disability insurance
Retirement savings plans
Company paid holidays
Unlimited paid time off (PTO)
Mental health and wellness resources
Pet insurance
Childcare resources
Identity theft insurance
Fertility assistance programs
Fitness reimbursement

About the Company

Horizon Next is an innovative and data-driven marketing organization at the intersection of people, data, and media.
The company provides strategic leadership to accelerate client growth through brand strategy, media planning and investment, and analytics across all channels.
Horizon Next focuses on innovation and understanding future advancements in analytics and media.
The company's goal is for tomorrow to outperform today.
Horizon Next values diverse perspectives and strives for an inclusive environment where employees feel welcomed, safe, and empowered.
The company believes in hiring talented individuals, challenging them, and providing opportunities for growth.
Horizon Next has been developing its blu. capabilities over the last four years, enabled by its Connected Marketing Platform.
The platform's foundation is an Identity Framework built with TransUnion's PII data.
By integrating with data partners, the platform attaches over 14,000 attributes to bridge martech and adtech, delivering a 360 consumer view.
This enables brands to engage customers and prospects across all journeys.
Horizon Next's solutions complement clients' existing technology.
Proprietary insights tools enhance profiles with psychographic attributes, and custom models identify and assign propensity against audiences based on KPIs.
The company offers a central, connected, user-friendly platform for insight to audience development and activation.

Equal Opportunity

Horizon Media is proud to be an equal opportunity workplace.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.