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About the Role
GSD&M is seeking a motivated Associate Media Director specializing in Paid Search to lead paid search strategies, drive brand awareness, customer acquisition, and digital performance. This role involves collaborating with cross-functional teams to develop innovative campaigns and optimize digital marketing efforts.
Responsibilities
- Create and implement comprehensive paid search strategies aligned with overall marketing objectives, ensuring effective budget allocation, bid strategies, and resource management.
- Oversee the planning, execution, and optimization of large-scale, complex paid search campaigns across various platforms (Google Ads, Microsoft Ads, Bing Ads, etc.), ensuring maximum ROI.
- Analyze large sets of data and extract actionable insights to identify top-performing campaigns and keywords, making data-supported decisions to improve KPIs and drive growth.
- Create meaningful, real-time dashboards and custom reports to streamline weekly client reporting, ensuring accurate conversion tracking and attribution modeling.
- Manage and mentor a team of digital media specialists, fostering a collaborative environment and promoting continuous learning and development.
- Work closely with SEO, content, creative, and analytics teams to ensure integrated marketing efforts and alignment with overall brand strategy.
- Stay informed about industry trends, emerging technologies, and competitor strategies to identify new opportunities for innovation and improvement.
- Monitor and manage paid search budgets, ensuring effective allocation of resources and tracking expenditures.
- Build and maintain relationships with key stakeholders and clients, effectively communicating campaign performance and strategy adjustments.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
- 7+ years of experience in digital marketing, with a focus on paid search and PPC management.
- Strong analytical skills with hands-on-keyboard experience managing large, complex paid search accounts across multiple platforms (Google Analytics, Google Ads, Microsoft Ads, SA360).
- Deep knowledge & experience in SEM with demonstrated ability to develop thought leadership POVs and bring forward innovation and new ideas.
- Proven experience developing and executing strategies for multiple business lines while understanding the nuances between paid search strategies based on business objectives for each.
- Exceptional communication and interpersonal skills, with the ability to present complex, technical data in a clear and client-friendly way.
- Excellent leadership and team management abilities; experience managing a team and helping them grow in their own careers and goals.
- Knowledge of and POV on current digital marketing trends and best practices.
- Experience and knowledge of Healthcare industry; experience managing healthcare accounts and knowledge of OCR and HIPAA requirements.
- Experience using Marin software.
Skills
- Paid Search
- PPC Management
- SEM
- Google Analytics
- Google Ads
- Microsoft Ads
- SA360
- Attribution Modeling
- Data Analysis
- Reporting
- Team Leadership
- Client Relations
- Digital Marketing Trends
- OCR
- HIPAA
- Marin Software
Location
- Austin
Work Type
- Hybrid
Experience Level
- 7+ years
Education Level
- Bachelor's degree in Marketing, Business, or a related field
- Master's degree preferred
About the Company
- Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
- Omnicom is committed to hiring and developing exceptional talent.
- We strongly believe that celebrating what makes us different makes us better together.
- We will process your personal data in accordance with our Recruitment Privacy Notice.
Equal Opportunity
- It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.