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About the Role
Plan and run paid social, LinkedIn, account-based marketing (ABM), and email marketing programs to generate qualified leads and drive demo bookings for restaurant owners.
Responsibilities
- Plan, launch, and manage Facebook and Meta ad campaigns for lead generation, targeting restaurant owners and operators.
- Test creative, audiences, and offers to improve cost per lead and demo conversion.
- Manage budget pacing and bidding strategy across campaigns.
- Run LinkedIn campaigns for demand generation and brand awareness.
- Partner with Sales to align LinkedIn targeting with target account lists and our ideal customer profile.
- Build and run ABM programs targeting key restaurant groups, multi-unit operators, and enterprise accounts.
- Partner with Sales leadership to identify target accounts and build coordinated outreach across channels.
- Track account engagement and pipeline influence from ABM programs and report results to marketing leadership.
- Own email marketing strategy: nurture sequences, newsletters, and promotional campaigns.
- Build and manage nurture journeys and email automation workflows in Salesforce Marketing Cloud.
- Segment and personalize email campaigns based on lead source, cuisine/industry vertical, and funnel stage.
- Track, measure, and report on the performance of all campaigns, optimizing for pipeline and ROI.
- Partner with the Digital Marketing Manager and Product Marketing Manager to keep messaging and offers consistent across channels.
- Manage the campaigns calendar and budget across paid social, LinkedIn, ABM, and email.
Requirements
- 6+ years of experience running B2B marketing campaigns across paid social, LinkedIn, ABM, and/or email marketing.
- Hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager.
- Experience with ABM platforms such as Demandbase, 6sense, or RollWorks.
- Experience with email/marketing automation platforms such as Salesforce or HubSpot.
- Strong analytical skills.
- Comfortable reading campaign data in a CRM (Salesforce) and adjusting strategy.
- Excellent written and verbal communication skills in English.
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.
- Experience marketing to restaurant owners, SMBs, or another vertical B2B audience.
- Experience with A/B testing and conversion rate optimization.
- Experience with a CDP or intent-data tool (for example, Clay or Bombora).
- Experience planning field events, sponsorships, or in-person activations that support ABM programs.
- Professional or fluent proficiency in Mandarin Chinese.
Skills
- Paid Social (Meta / Facebook)
- LinkedIn & B2B Advertising
- Account-Based Marketing (ABM)
- Email Marketing
- Salesforce Marketing Cloud
- Meta Ads Manager
- LinkedIn Campaign Manager
- Demandbase
- 6sense
- RollWorks
- Salesforce
- HubSpot
- CRM
- A/B testing
- Conversion rate optimization
- CDP
- Intent-data tool
- Mandarin Chinese
Location
- Chicago
Work Type
- Hybrid
Experience Level
- 6+ years
Education Level
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.
Salary/Compensations
- $85,000–$135,000
Benefits
- Competitive compensation package
- Medical, dental, and vision insurance
- 401(k)
- 100% employer-paid Short-Term Disability (STD)
- 100% employer-paid Life Insurance
- 100% employer-paid AD&D Insurance
- Company holidays
- Birthday off
- Paid Parental Leave
- Flexible Paid Time Off (PTO)
- Employee Assistance Program (EAP)
- Performance bonus
About the Company
- Chowbus is a leading AI-powered restaurant technology SaaS platform with deep roots in the North American market.
- We support thousands of restaurants of every size across the U.S. and Canada, with technology solutions spanning POS, AI, and digital tools that help restaurants run more efficiently and grow their business.
- We compete with companies like Toast, Square, Clover, and Menusifu.
- Our Marketing team plays a direct role in that growth.