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About the Role

The United Group of Companies is seeking a Field Marketing & Sales Manager to oversee their portfolio in Syracuse, NY. This role involves developing local outreach, planning marketing events, creating promotional materials, monitoring leasing performance, and managing digital marketing platforms to increase brand awareness and generate leads.

Responsibilities

• Responsible for all local grassroots outreach efforts and developing relationships and co-marketing opportunities with a variety of local organizations
• Plans marketing events, such as tabling or exhibiting, to increase awareness of the properties and generate new resident leads
• Partners with property managers and the corporate marketing team in creating calendars, fliers, posters, newsletters, print and social media ads, and other materials for the purpose of promoting upcoming events and building overall brand awareness
• Monitors overall traffic goals for individual events and overall property performance and evaluates quality of traffic
• Monitors leasing velocity and performance, creating strategic sales initiatives to hit leasing and occupancy goals
• Manages Marketing and Leasing calls to ensure deliverables from on-site team
• Evaluate vendor performance and update vendor-managed campaigns to increase performance, obtain competitive vendor quotes, and manage marketing vendor relationships
• Manage marketing budgets for each community and work with the Property Manager and Property Accountant accordingly
• Manage and update digital marketing platforms, including but not limited to: ILS sites, Google Business pages, social media, Chamber of Commerce platforms, local business pages
• Assists in managing social media accounts for the properties and responsible for meeting social growth goals
• Works in conjunction with the marketing services team to design and develop advertising and marketing collateral for print and electronic media outlets in accordance with plan and budget
• Responsible for reporting on marketing and leasing performance metrics
• Attends and/or speaks at events to raise local awareness and generate a prospect pipeline for the leasing team
• Maintains and executes on an ongoing 90-day marketing plan for properties that includes community outreach initiatives, digital, print, and other marketing activities
• Reports on results of marketing activities and adjusts tactics as needed to drive marketing and leasing results internally and for clients
• Monitors marketing collateral and supplies; orders supplies from the corporate marketing team as needed; stocks supplies upon receipt
• Assists with overall leasing of vacant units

Requirements

• 3+ years of experience in social media marketing, community marketing/outreach, traffic generation, and/or a sales-focused role
• Property management experience is preferred but not required
• Experience with CRM platforms, Microsoft Office and Canva
• Demonstrates integrity on a personal and professional level
• Exceptional communication and leadership skills
• Ability to solve problems involving residents, maintenance, and challenging situations
• Requires the ability to travel within the region and perform routine physical activities associated with office work and on-site visits, including standing, walking, and occasional lifting

Skills

• Social media marketing
• Community marketing/outreach
• Traffic generation
• Sales
• CRM platforms
• Microsoft Office
• Canva
• Communication
• Leadership
• Problem-solving

Location

• Syracuse, NY

Work Type

• Full-Time
• Field Marketing

Experience Level

• 3+ years

Education Level

• Bachelor’s degree in Marketing, Sales, or a related field preferred

Salary/Compensations

• $65,000 - $70,000 per year plus Bonus

Benefits

• Medical – Highmark BlueShield of Northeastern NY – 3 insurance plans with HSA options; eligibility 1st of the month following 30 days.
• Dental + Vision – eligibility 1st of the month following 30 days.
• Life Insurance – Company paid Basic Life Insurance Policy (1x Annual Salary) with additional Voluntary Life Plans; eligibility 1st of the month following 30 days.
• 401K Retirement Plan – Voya Financial; Employee Contribution Eligibility at 1st of the month following 90 days; eligible for Employer Match after 1 Year of Service; up to 4% Company Match.
• Employee Assistance Program
• United Concierge Medicine (24/7 telemedicine service, including Mental Health)
• Calm App premium subscription
• Learning Care Group (childcare tuition discount)
• Dependent Care FSA
• Tuition Assistance Program
• Personal Time Off (24 Hours)
• Sick Time Off (56 Hours)
• Vacation Time (80 Hours; escalated based on years of service up to 160 Hours); eligibility after 90-day Introductory Period.
• 10 Company Paid Holidays

About the Company

• The United Group of Companies, Inc. has over 50 Years in business and is a full-service, vertically integrated leader in real estate development and management.
• Mission: to develop, build, and acquire vibrant communities where residents, investors, partners, and commercial clients feel welcome, connected, and fulfilled.
• Commitment to innovation and award-winning lifestyle programs.
• Voted one of the Albany Time Union’s Top Workplaces for ten consecutive years.
• Nationally recognized as a Top Workplaces USA employer for six years running.
• Earned the 2025 Top Real Estate Workplace distinction.
• Management company, United Plus Property Management (UPPM), has earned the Accredited Management Organization (AMO®) of the Year Award for 2024.

Equal Opportunity

• We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected class covered by law.