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About the Role

We are looking for a Copywriter to join Roku’s Brand & Creative Studio to develop clear, distinctive, and strategically grounded creative work. This role sits at the intersection of brand, creative, marketing, and advertising, partnering with various stakeholders to turn briefs and insights into compelling ideas and copy across the customer journey. It's a hands-on creative role for a conceptual thinker who can translate big ideas into impactful words, contributing to multiple creative directions and ensuring Roku's voice is consistent and relevant.

Responsibilities

Develop concept-driven creative copy for campaigns and initiatives, partnering closely with art directors, designers, and creative directors.
Translate creative briefs, business objectives, audience insights, and product information into clear, compelling creative strategy & concepts.
Write and refine copy across channels, including campaign concepts, headlines, video scripts, brand messaging, device product marketing, lifecycle, web, email, and retail/etail experiences.
Develop messaging frameworks, narratives, and copy systems that support cohesive storytelling across the brand & customer journeys.
Collaborate cross-functionally with creative, marketing, product, content, advertising, and other partners to create integrated creative solutions.
Participate in brainstorms, reviews, and feedback sessions; respond thoughtfully to feedback and improve work through iteration.
Apply strong judgment and attention to detail to ensure copy is accurate, on-brand, audience-appropriate, and fit for each channel.
Help identify opportunities to improve creative workflows, including thoughtful use of AI and automation to increase speed without compromising quality.
Act as a brand steward by maintaining consistency in Roku’s voice, tone, messaging, and standards across all assigned work.

Requirements

5+ years of experience in creative copywriting, with experience in an agency, in-house creative, or agency-like environment.
A portfolio demonstrating concept-driven campaigns, strong writing craft, strategic thinking, and work across multiple creative directions and channels.
Experience collaborating closely with art directors, designers, creative directors, and cross-functional partners to produce integrated creative work.
Strong understanding of creative briefs, positioning, audience insights, and insight-driven ideation.
Well-rounded writing experience across video, digital, product marketing, integrated campaigns, web, email, or retail/etail.
Strong self-editing skills and attention to detail, with the ability to distill complex information into simple, engaging language.
Comfortable managing multiple projects, priorities, and feedback cycles in a fast-paced, iterative environment.
Proactive, collaborative, and solution-oriented, with a high bar for craft and a low-ego approach to teamwork.
Bilingual English/Spanish preferred, fluent in speaking, reading, and writing.

Location

Austin, TX
Santa Monica, CA

Work Type

Hybrid

Experience Level

5+ years

Salary/Compensations

$103,700 - $116,700

Benefits

Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Global access to mental health and financial wellness support and resources
Statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)

About the Company

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world.
Roku pioneered streaming to the TV.
Our mission is to be the TV streaming platform that connects the entire TV ecosystem.
We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable — and valued — contribution.
We’re a fast-growing public company where no one is a bystander.
We offer you the opportunity to delight millions of TV streamers worldwide while gaining meaningful experience across various disciplines.
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own.
We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check.
We appreciate a sense of humor.
We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams.
We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust.
In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of.
We think of ourselves primarily as problem-solvers, which itself is a two-part idea.
We come up with the solution, but the solution isn't real until it is built and delivered to the customer.
That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

Equal Opportunity

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law.
If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.