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About the Role
Rec is seeking a Product Marketing Lead to define and execute our product positioning, messaging, launches, and competitive strategy. This technical role requires a deep understanding of our AI-powered platform and its application to diverse buyer segments within the recreation industry.
Responsibilities
- Own distinct, tested positioning and messaging for Parks & Recreation and Private Rec operators.
- Develop the AI narrative, translating technical capabilities into concrete benefits like time savings.
- Manage end-to-end go-to-market strategy for new product and AI releases.
- Build and maintain the company's competitive intelligence and win/loss analysis.
- Partner with Revenue and Product teams on pricing and packaging strategies.
- Own the sales enablement content system, including decks, one-pagers, and proposals.
- Develop customer proof points, case studies, and reference stories.
- Collaborate with Product and Engineering to influence the roadmap and product framing.
Requirements
- 10+ years in B2B product marketing, with experience in smaller, hands-on environments.
- Proven experience building or rebuilding a product marketing function.
- Technically curious and product-fluent, capable of engaging with engineers and explaining complex products.
- Experience owning positioning for multiple buyer segments.
- Demonstrated success in managing product launches end-to-end.
- Experience participating in pricing and packaging decisions.
- Strong writing skills across various formats (messaging docs, sales decks, web copy, case studies).
- Comfortable conducting customer and prospect interviews.
- Self-starter with the ability to work effectively without extensive structure.
- Bonus: vertical SaaS, public sector or procurement-driven sales, AI product marketing, or experience replacing entrenched legacy software.
Skills
- Product Marketing
- Positioning
- Messaging
- Go-to-Market Strategy
- Competitive Analysis
- Pricing Strategy
- Sales Enablement
- Content Creation
- Customer Interviews
- Technical Acumen
- AI Product Marketing
Location
- San Francisco
Work Type
- Hybrid
Experience Level
- 10+ years
Salary/Compensations
- $160,000 - $200,000 base + meaningful equity
Benefits
- Flexible PTO
- Top-tier health/dental/vision
- 401(k) plan
About the Company
- Rec (recreation.ai) is using AI to reimagine how the world plays, participates in community, and gets active, aiming for more recreation for everyone.
- The company operates at the intersection of a consumer product and an enterprise platform, serving both everyday players and recreation organizations.
- The team comprises experienced individuals from companies like Uber, Google, Microsoft, Strava, Hipcamp, and Airbnb.
- Rec values being relentless, moving fast, owning initiatives, winning together, and taking pride in their work.