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About the Role
The Performance Supervisor is a hands-on digital media specialist responsible for managing and optimizing Paid Search and Paid Social campaigns across a portfolio of clients. This role combines campaign strategy, execution, performance analysis, optimization, and client support to deliver measurable business outcomes. As a key member of the performance media team, the Performance Supervisor provides day-to-day guidance to junior team members, contributes to strategic recommendations, and helps ensure consistent campaign excellence across accounts.
Responsibilities
- Manage the day-to-day execution and optimization of integrated Paid Search and Paid Social campaigns across assigned client accounts.
- Support the development and implementation of performance media strategies aligned with client business objectives and KPIs.
- Execute campaigns across platforms including Google Ads, Microsoft Advertising, Search Ads 360, Meta, TikTok, Pinterest, LinkedIn, Reddit, and Snap.
- Leverage AI-powered campaign solutions such as Performance Max, Demand Gen, Advantage+, and AI Max to drive performance and efficiency.
- Conduct account audits to identify optimization opportunities, performance gaps, and recommendations for campaign improvement.
- Monitor campaign performance, budgets, pacing, and bidding strategies to ensure efficient delivery and achievement of client objectives.
- Analyze campaign and business data to generate actionable insights and strategic recommendations.
- Support measurement and attribution initiatives through the use of GA4, GTM, Floodlight/CM360, Meta Conversions API, and other tracking solutions.
- Assist in activating first-party and CRM data through privacy-compliant approaches, including Customer Match and audience-based targeting solutions.
- Prepare and deliver reporting that clearly communicates performance results, insights, and optimization opportunities.
- Serve as a trusted day-to-day client contact, building strong relationships through proactive communication and problem-solving.
- Collaborate closely with cross-functional teams including Analytics, Strategy, Client Services, Finance, and other specialty practices.
- Mentor and support Coordinators and Specialists by providing guidance, coaching, and best-practice sharing.
- Contribute to process improvements, innovation initiatives, and knowledge-sharing efforts across the performance media team.
- Stay informed on platform updates, industry trends, privacy changes, and emerging technologies impacting performance marketing.
Requirements
- Minimum 5-7 years of experience in digital performance marketing, either agency-side or client-side.
- Strong hands-on experience managing Paid Search campaigns across Google Ads, Microsoft Advertising, and SA360.
- Experience managing Paid Social campaigns across Meta, TikTok, LinkedIn, Pinterest, Reddit, and Snap.
- Knowledge of AI-driven campaign products, automation tools, and advanced bidding strategies.
- Strong understanding of measurement, tracking, and attribution solutions, including GA4, GTM, Meta CAPI, Floodlight, and CM360.
- Experience leveraging first-party and CRM data within digital advertising platforms.
- Demonstrated ability to analyze complex datasets and translate findings into actionable recommendations.
- Strong client communication and presentation skills.
- Highly collaborative, detail-oriented, and solutions-focused.
- Demonstrates integrity, accountability, initiative, and a growth mindset.
Skills
- Paid Search
- Paid Social
- Google Ads
- Microsoft Advertising
- Search Ads 360
- Meta
- TikTok
- Snap
- Performance Max
- Demand Gen
- Advantage+
- AI Max
- GA4
- GTM
- Floodlight/CM360
- Meta Conversions API
- Customer Match
- Client Communication
- Presentation Skills
Location
- Toronto
Work Type
- Full time
- Permanent
Experience Level
- 5-7 years
Education Level
- Postsecondary degree or diploma in Marketing, Advertising, Business, Media, Communications, or a related field.
- Relevant platform certifications (Google Ads, Google Analytics, Meta Blueprint, Microsoft Advertising, etc.) are considered assets.
Salary/Compensations
- $70k-$77k
Benefits
- A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
About the Company
- iProspect, a dentsu company, is a global digital-first end-to-end media agency.
- Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building.
- By delivering human-centric solutions, iProspect accelerates growth for the world's most iconic brands.
- The iProspect team works across a network of more than 8,000 media and performance specialists in 93 global markets.
- Brand: Dentsu Media
Equal Opportunity
- We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results.
- We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.
- We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.
- If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.