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About the Role

The Marketing and Social Media Manager will drive brand awareness, engagement, and business growth through strategic marketing, content creation, social media management, event planning, and partner relationship development. This role oversees digital content and campaign execution, manages key marketing and CRM systems, and supports referral partner engagement while ensuring consistent brand visibility and audience growth across multiple channels. The role focuses on high-level content strategy, community building, and event coordination, with support from an assistant for daily publishing.

Responsibilities

Develop and manage a comprehensive social media content calendar across TikTok, YouTube, X, Threads, Instagram, Facebook, and LinkedIn.
Oversee daily content publishing on posting schedules for Stories, Reels, and cross-platform content distribution.
Produce, edit, and publish the Winning the Home Game podcast, coordinating weekly release schedules with support staff.
Direct and execute content production sessions both on location and in-studio, creating 8 to 10 videos per filming session.
Edit and optimize both short-form and long-form video content using platforms such as CapCut and Opus Clip.
Analyze weekly performance metrics across all social channels and adjust content strategies based on audience engagement, industry trends, and emerging news.
Develop and execute integrated marketing campaigns in partnership with organizations such as the Seattle Mariners, financial advisors, and VIP real estate agents.
Plan, coordinate, and manage client and partner events, including Realtor dinners, happy hours, Lunch & Learns, networking events, and exclusive suite experiences.
Organize and oversee seasonal and holiday events, including Thanksgivemas, Christmas celebrations, and other client appreciation initiatives.
Strengthen referral partner relationships through active engagement on social media, including following, commenting on, sharing, and amplifying partner content.
Create and distribute monthly agent newsletters, quarterly market updates, and bi-monthly product announcement campaigns.
Manage and deliver Thursday weekend coverage communications on behalf of business partners.
Maintain and optimize CRM databases, marketing lists, and referral partner pipelines to support business development and outreach efforts.
Support Salesforce implementation and onboarding initiatives, including data organization, field mapping, user setup, and development of customized dashboards and reporting tools.

Requirements

5+ years of experience as a Social Media Manager, Marketing Manager, or similar strategic role.
Experience producing podcasts or managing audio/visual content creation.
Strong proficiency in video editing software (CapCut, Opus Clip, or similar) and social media analytics.
Familiarity with CRM platforms, Salesforce experience preferred.
Proficient working with email marketing tools.
Excellent event planning and partnership management skills.
Skill in delegating tasks and providing clear direction to support staff.
Highly self-motivated.

Skills

Video editing software (CapCut, Opus Clip, or similar)
Social media analytics
CRM platforms
Salesforce
Email marketing tools
Event planning
Partnership management
Delegation
Content creation
Social media management
Marketing strategy
Podcast production
Audio/visual content creation

Location

All 50 states
D.C.
Puerto Rico

Work Type

Full-time

Experience Level

5+ years

Benefits

Medical
Dental
Vision
401K
Company-provided short-term disability
Employee assistance program
Wellness program

About the Company

CrossCountry Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 9,000 employees operating over 700 branches.
The company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses.
CCM has received many awards for its standout culture, which drives employee engagement and company success.
The company fosters an entrepreneurial spirit, empowering employees and providing unwavering support and transparency.
CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution.

Equal Opportunity

CrossCountry Mortgage supports equal employment opportunity in hiring, development and advancement for all qualified persons without regard to race, color, religion, religious creed, national origin, age, physical or mental disability, ancestry, marital status, uniformed service, covered veteran status, citizenship status, sex (including pregnancy, childbirth, and related medical conditions, and lactation), sexual orientation, gender identity, gender expression, transgender status, domestic violence victim status (where applicable), protected hair style or texture, genetic information (testing or characteristics), or any other protected status of an individual or because of the individual’s association with a member of a protected group or any other characteristic protected by federal, state, or local law (“Protected Characteristics”).
The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion.