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About the Role

This seven-month contract role will manage corporate social media channels, help guide park-level content quality and brand consistency, support campaign and special-project execution, and maintain key social media tools, reporting, and vendor processes during the Corporate Director's leave of absence. The role will also provide light corporate communications support, including guest-facing messaging, internal guidelines, FAQs, and cross-departmental coordination as needed. The ideal candidate is a strong social media generalist with excellent writing, sound brand judgment, organized follow-through, and the ability to coordinate across corporate, park, PR, marketing, and Guest Support teams.

Responsibilities

• Manage the Enchanted Parks corporate social media channels, including calendar planning, content concepts, editing, publishing, community management, and guest message response.
• Coordinate corporate social messaging with Corporate Marketing and PR to ensure consistent, timely communication across departments.
• Write creative briefs and coordinate cross-park content execution for shared campaigns, collaborative content, and special projects.
• Partner with agency resources as needed to support content production and campaign execution.
• Keep park teams on track to execute strategic plans and deliver consistent content through editorial planning, content feedback, and community management best practices.
• Review and approve park-submitted content against brand, tone, and quality standards across the portfolio.
• Analyze social content, channel performance, brand sentiment, earned media, and social listening data, preparing weekly reports and actionable recommendations for corporate and park teams.
• Provide social media subject-matter input into the agency RFP process.
• Lead the 2027 Social Media Intern recruitment process, including recruitment materials, training programs, role expectations, interview process, and related needs.
• Own the monthly budget submissions for social media departmental expenses.
• Develop resources for park teams, including training materials, editing templates, and social media toolkits.
• Manage vendor relationships for social media platforms such as Dash Social and Talkwalker.
• Own social media operational systems and handle administrative coordination for team tools, including managing user access/allocations, supporting basic technical troubleshooting, making minor Airtable build adjustments.
• Continue the onboarding and implementation process for ReviewTrackers and Talkwalker.
• Coordinate with the corporate marketing team on communications initiatives, CSR projects, guest-facing statements, leadership messaging, and cross-departmental announcements.
• Write and distribute corporate-level guidelines and FAQs to internal guest communications teams and Guest Support.
• Coordinate with Guest Support on guest service messaging, including maintaining and reviewing messaging templates used across parks.
• Serve as the primary point of coordination with Guest Support during critical issues and messaging escalations, including support during the call center transition.
• Perform all other duties as assigned.

Requirements

• 2+ years of professional social media management and communications experience, ideally within the theme park industry or spanning multiple brands, locations, or properties.
• Strong content judgment with a sharp editing pen; able to assess and give feedback on brand/tone fit quickly.
• Comfortable managing community response and guest-facing communication in a fast-moving environment.
• Organized and self-directed; able to manage multiple properties' content needs simultaneously.
• Familiarity with content calendar/project management tools.
• Strong understanding of current social media trends and emerging platform best practices, with a creative eye for brand storytelling.
• Experience managing social media content creators is a plus.

Skills

• Social Media Management
• Communications
• Content Coordination
• Guest Communications
• Social Media Operations
• Brand Consistency
• Campaign Execution
• Reporting
• Vendor Management
• Writing
• Brand Judgment
• Follow-through
• Cross-functional Coordination
• Editorial Planning
• Community Management
• Budget Management
• Training Material Development
• Social Listening
• Airtable
• ReviewTrackers
• Talkwalker
• CSR Projects
• Guest Service Messaging

Location

• Hybrid/remote
• Orlando, FL
• Near one of our parks

Work Type

• Contract
• Seven months

Experience Level

• 2+ years of professional experience

Education Level

• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.

Salary/Compensations

• $50,000 - $62,400

About the Company

• Enchanted Parks is seeking a Social Media & Communications Manager to provide hands-on support for corporate social media, cross-park content coordination, guest communications, and social media operations across the Enchanted Parks corporate channels and eight-park portfolio.