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About the Role
The Area Manager manages existing business and develops new opportunities across wholesale and resort channels within their assigned territory, serving as the primary day-to-day contact for dealers and driving sell-in, sell-thru, and service programs. This role also supports DTC/Flagship locations and drives consumer engagement through clinics, events, and education.
Responsibilities
- Establish, develop, and maintain sustainable business relationships across wholesale and resort accounts.
- Serve as primary day-to-day contact for dealers, driving successful sell-in, sell-thru, and service programs.
- Lead the meeting cadence with assigned territory dealer and resort accounts.
- Execute and review preseason order writing for assigned territory accounts.
- Partner with the Marketing Retail team to align marketing/trade spend and account-specific build-out plans.
- Deliver door-level merchandising execution and clinic/product education at national accounts.
- Resolve minor, on-the-spot operational issues and escalate larger issues.
- Identify and pursue sales opportunities across all channels.
- Bring identified new distribution opportunities and potential account alignment changes to the Territory Business Director for review.
- Hire, manage, develop, and terminate seasonal sales support staff.
- Educate consumers, DTC store staff, and dealer sales staff across all categories.
- Provide best-in-class service to end consumers and dealers.
- Support Burton/Anon DTC and Flagship locations through event support, staff training/clinics, and merchandising standards.
- Implement best-in-class merchandising standards throughout the assigned territory.
- Plan and manage optimized product assortments aligned with brand strategy.
- Collaborate with Account Specialists on preseason order confirmation and shipping strategy execution.
- Represent Burton/Anon professionally with accounts, consumers, and media.
- Analyze market, competitor, and consumer behavior; track sales and maintain accurate reporting.
Requirements
- Bachelor's degree, preferably in Business.
- Minimum 3 years of sales experience in sporting goods, apparel, or outdoor business.
- Proven track record executing sales strategies and programs with well-known brands.
- Ability to visualize product assortments and influence dealer assortment planning.
- Outgoing, agile, sales-driven attitude.
- Strong self-organization and time management skills.
- Ability to manage multiple issues simultaneously.
- Comfortable operating with digital/virtual tools for service, clinics, and consumer engagement.
- Ability to work remotely.
- Extensive in-territory travel required, plus travel to Burton HQ as needed.
- Must reside in one of the eligible states at the time of hire.
Skills
- Sales strategy execution
- Program execution
- Product assortment visualization
- Dealer assortment planning
- Self-organization
- Time management
- Digital/virtual tools operation
- Merchandising execution
- Consumer education
- Relationship building
- Issue resolution
- Market analysis
- Sales tracking
- Reporting
Location
- California
- Colorado
- Connecticut
- Washington D.C.
- Florida
- Idaho
- Illinois
- Maryland
- Massachusetts
- Montana
- Nevada
- New Hampshire
- New York
- North Carolina
- Oregon
- Pennsylvania
- Rhode Island
- Utah
- Vermont
- Washington
- West Virginia
- Wisconsin
Work Type
- Remote
- Full-time
Experience Level
- Minimum 3 years of sales experience
Education Level
- Bachelor's degree
About the Company
- Burton is a purpose-led brand rooted in snowboarding and the outdoors, fighting for the future of people, planet, and sport.
- Aims to maximize positive social impact and minimize negative environmental impact.
- Delivers high-quality performance products.
- A global leader in snowboarding.
- Committed to diversity, equity, and inclusion.
- Aims to make snowboarding and the outdoors accessible to all.
Equal Opportunity
- Committed to diversity, equity, and inclusion for the long-term health of our company, sport, and community.