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About the Role

Carnegie Hall seeks an Assistant Director, Digital Content Strategy to support the Director of Digital Content and Engagement in developing and executing the organization's digital content and engagement strategy. This role will serve as a strategic resource, defining strategy and evaluating digital content across platforms like social media, video, and website content to cultivate brand awareness, engage audiences, and support revenue initiatives.

Responsibilities

Develop editorial calendars and content strategy plans for various initiatives, including events, milestones, programs, branding, development needs, and digital product launches.
Curate content pillars and ensure a balance of institutional messaging.
Ensure content adheres to optimal SEO/AEO, keyword, information architecture, and usability best practices, aligning with the overarching digital strategy.
Identify opportunities to engage audiences with timely themes.
Define KPIs and evaluate content and platforms based on metrics, trends, and qualitative observations.
Evaluate and recommend emerging social media platforms.
Supervise team members involved in social media content creation, posting, monitoring, and audience engagement.
Lead collaborative cross-departmental campaign kick-off conversations and brainstorms.
Oversee the content creation lifecycle from ideation to optimization, including organic and paid social media, online articles, and video content.
Ensure accuracy of content and adherence to institutional voice and style.
Ensure the team responds to and engages with audience members across platforms, escalating customer service issues as needed.
Liaise with freelancers and external agencies.
Provide regular reporting and audience feedback to internal stakeholders.
Represent the online audience's perspective in content development.
Respond to internal requests for social media exposure and provide recommendations.
Coordinate outreach to artists, agents, influencers, and aggregator sites for engagement and marketing campaigns.
Perform additional duties as assigned.

Requirements

Comfortable working in fast-paced, high-volume environments.
Ability to manage multiple team members.
Must work well in a high-pressure environment with many deadlines and demands from various stakeholders.
Ability to be flexible and adaptable as needs shift.
Ability to work independently and collaboratively.
Some evening and weekend coverage required, including occasional urgent responses to public events.
To apply, submit a cover letter with your resume.

Skills

Expertise in engaging with digital audiences on social media platforms with creativity and meaning.
Strong understanding of social media, SEO, and copywriting best practices.
Understanding of how content may be optimized to drive conversions.
Strong knowledge of social media analytics and data-driven decision making.
Experience with or understanding of project management methodologies.
Experience with design software, especially Adobe Creative Suite.
Strong creative eye.
Active interest in maintaining best practices in video content.
Excellent time management skills.
Collaborative, effective, and thoughtful team player.
Strong attention to detail.
Excellent copywriting skills.
Excellent interpersonal communication skills.
Culturally responsive communication skills.
Passion for and commitment to Carnegie Hall's mission and values.

Location

New York

Work Type

Full-time

Experience Level

Assistant Director

About the Company

Since 1891, New York's Carnegie Hall has set the international standard for excellence in performance, presenting exceptional concerts by the world’s finest artists on its three iconic stages, from orchestral concerts, chamber music, contemporary offerings, and recitals to jazz, world, and popular music.
Carnegie Hall’s Weill Music Institute creates extensive music education and social impact programs that annually serve more than 800,000 people worldwide, playing a central role in fulfilling Carnegie Hall's commitment to making great music accessible to as many people as possible.

Equal Opportunity

Carnegie Hall is an equal opportunity employer, committed to diversity and inclusion in the workplace.
Decisions concerning employment are made on the basis of an individual’s qualifications to contribute to meeting Carnegie Hall’s needs, and Carnegie Hall is committed not to discriminate against individuals on the basis of race, color, national origin, citizenship, religion, sex (including gender identity, gender expression or status of being transgender), sexual orientation, marital status, familial status, status as a caregiver, status as a victim of domestic violence or sex offenses or stalking, criminal convictions (except where otherwise permitted by law), arrest record, credit history, pregnancy, age, mental or physical disability, veteran or military status, reproductive health decisions, or any other characteristic protected by law.