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About the Role

The Audience Insights Manager will support the B2B team on projects informing strategies for ads & promos products and solutions. This role will focus on understanding how to engage businesses in advertising on DoorDash and will also assist with overflow insights projects across audiences. The Audience Insights team partners with and influences strategy across various functions, using research, tools, data synthesis, and consulting to ensure the voice of consumers, merchants, and Dashers is central to decision-making.

Responsibilities

Use creativity and technical expertise to execute qualitative and quantitative research processes.
Synthesize learnings to formulate compelling stories that stimulate decisions.
Build and oversee vendor relationships and run studies completely from scratch, in house.
Improve project management efficiency by managing timelines, collecting information from stakeholders, and ensuring vendors meet business needs.
Establish tools and processes that centralize information for strategic partners.
Contribute to cultivating a company culture that can identify and action insights.
Enable the business to be deeply attuned to the needs of all audiences: consumers, merchants & dashers.

Requirements

4+ years of experience in Marketing Research or Insights.
Understanding of different research types (concept development, copy testing, ethnography, segmentation, brand health, qualitative and quantitative techniques).
Comfort with self-moderating 1-on-1 interviews.
Creative and collaborative approach to problem-solving.
Expertise in Qualtrics or extensive experience programming surveys.
Experience with B2B research (client-side or agency).
Experience writing Insights proposals or learning plans, suggesting research methodologies, and explaining them to non-researcher stakeholders.
Experience interacting with AI tools (e.g., Claude, ChatGPT) and ability to learn new tools quickly.

Skills

Qualitative research
Quantitative research
Data synthesis
Project management
Vendor management
Survey programming
B2B research
AI tools

Location

United States
Illinois
Colorado
NYC
Remote

Work Type

Full-time
Remote

Experience Level

4+ years

Salary/Compensations

$142,800—$210,000 USD

Benefits

Opportunities for equity grants
401(k) plan with employer matching
16 weeks of paid parental leave
Wellness benefits
Commuter benefits match
Paid time off
Paid sick leave
Medical benefits
Dental benefits
Vision benefits
11 paid holidays
Disability insurance
Basic life insurance
Family-forming assistance
Mental health program
Flexible paid time off/vacation for salaried roles
80 hours of paid sick time per year for salaried roles

About the Company

DoorDash's mission is to grow and empower local economies by building intelligent, last-mile delivery technology.
The company connects people with local businesses, helping grow businesses and communities.
DoorDash is a technology and logistics company aiming to be the go-to for any and all goods, not just food delivery.
The company is growing rapidly and offers opportunities for team members to share perspectives, solve challenges, and own their careers.

Equal Opportunity

DoorDash is committed to growing and empowering a more inclusive community.
They hire and cultivate diverse teams from all backgrounds, experiences, and perspectives.
No employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status.
Barriers to success have no place at DoorDash.
People who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply.
Qualified applicants will be considered for employment, including those with arrest and conviction records, in accordance with applicable regulations (San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and other state/local regulations).
Applicants needing accommodations should inform their recruiting contact.