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About the Role

The Digital Partner Marketing Manager (DPMM) is a partner-led GTM leader responsible for translating Microsoft priorities into concrete, high-impact partner marketing execution. This role goes beyond campaign delivery, acting as strategic advisors and GTM orchestrators to enable partners in building and executing scalable co-marketing plans that generate pipeline, create opportunities, and drive measurable business results. DPMMs operate in a global, data-driven operating model, leveraging structured frameworks, dashboards, and repeatable processes to deliver consistent impact across a partner portfolio.

Responsibilities

Translate Microsoft solutions and priorities into clear, executable partner GTM plans.
Define target audiences, value proposition, messaging, and channel strategy.
Simplify complex partner strategies into focused, results-oriented plans.
Align closely with PMMs, PDMs, and business stakeholders on GTM priorities.
Guide partners to launch and execute campaigns rapidly using available resources and programs.
Support end-to-end campaign activation (planning → execution → optimization).
Ensure alignment with Microsoft incentives, programs, and Campaign-in-a-Box frameworks.
Promote repeatable execution models across the partner portfolio.
Drive partner activities towards pipeline generation and opportunity creation.
Track performance against funnel metrics (leads, opportunities, pipeline).
Utilize dashboards and data to recommend next best actions.
Ensure campaign impact is measurable and tied to business outcomes.
Act as a trusted advisor to partner marketing and leadership teams.
Build strong, lasting relationships with a portfolio of partners (15-20).
Influence partner priorities without direct authority, guiding focus towards highest-impact activities.
Lead partner meetings and workshops with confidence and clarity.
Use performance data to prioritize partners, campaigns, and investments.
Identify risks, gaps, and opportunities proactively and drive corrective actions.
Translate insights into clear, actionable recommendations.
Ensure consistent use of tracking tools, reporting frameworks, and governance processes.
Manage a partner portfolio leveraging structured frameworks, templates, and playbooks.
Deliver consistent output quality through repeatable processes.
Contribute to a globally standardized operating model with local adaptability.
Maintain a strong execution cadence across planning, delivery, and reporting cycles.

Requirements

6-8+ years in B2B, digital, or partner marketing (preferably within the tech/Microsoft ecosystem).
Proven experience working with partners (ISVs, SIs, CSPs, or similar ecosystems).
Experience in building and executing GTM or demand generation strategies.
Strong understanding of the marketing funnel, campaign execution, and performance metrics.
Demonstrated stakeholder management within cross-functional teams.
Experience working with data, dashboards, or marketing performance reporting tools.

Skills

Strategic & Commercial Thinking
Structured GTM Planner
Digital Marketing Mastery
Partnership Builder & Influencer
Highly Organized & Scalable Operator
Data & Insights Driven
Adaptable & Fast Learner

Location

Global

Work Type

Full-time

Experience Level

6-8+ years

Salary/Compensations

$65,000—$115,000 CAD

About the Company

VML, a WPP company, is a creative company that combines brand experience with commerce to create connected brands that drive growth.
VML is recognized for its innovative and award-winning work that puts people first for its premier client partners, including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
The agency is recognized by The Forrester Wave™ reports as a leader among service providers for marketing and content, commerce, global digital experience, global marketing, and most recently, marketing measurement and optimization.
Additionally, VML's specialized network, VML Health, is one of the largest and most awarded life sciences agencies in the world.
VML's global network is powered by 26,000 talented individuals in over 55 countries, with offices including Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
WPP is the trusted partner for the world's most recognized brands.
We pair leading media intelligence and data solutions with world-class creativity, next-generation production, transformative enterprise solutions, and strategic expertise across our businesses, all powered by our exceptional talent and our agency marketing platform, WPP Open, to help our clients navigate change, seize new opportunities, and achieve transformative growth.
For more information, visit WPP.com.

Equal Opportunity

At VML, we are committed to fostering an inclusive, challenging work environment that also allows for career advancement.
Our Inclusion, Equity, and Belonging initiatives, along with the VML Foundation, reflect our determination to give back to our neighbors and make a positive impact in our communities and beyond.
Our people are the heart of our organization.
They are creators, doers, innovators, builders, or thinkers who not only drive marketing but also experiences that resonate in every action and interaction.
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