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About the Role

The Digital Partner Marketing Manager (DPMM) is a partner-facing GTM leader responsible for translating Microsoft priorities into actionable, high-impact partner marketing execution. This role goes beyond campaign delivery, acting as strategic advisors and GTM orchestrators to enable partners in building and executing scalable co-marketing plans that drive pipeline, opportunity creation, and measurable business outcomes.

Responsibilities

Translate Microsoft solution plays and priorities into clear, executable partner GTM plans.
Define target audiences, value proposition, messaging, and channel strategy.
Simplify complex partner strategies into focused, outcome-oriented plans.
Align closely with PMMs, PDMs, and sales stakeholders on GTM priorities.
Guide partners to launch and execute campaigns quickly using available assets and programs.
Support end-to-end campaign activation (planning → execution → optimization).
Ensure alignment to Microsoft incentives, programs, and Campaign-in-a-Box frameworks.
Drive repeatable execution models across the partner portfolio.
Drive partner activity toward pipeline generation and opportunity creation.
Track performance across funnel metrics (leads, referrals, pipeline).
Use dashboards and data insights to recommend next best actions.
Ensure campaign impact is measurable and tied to business outcomes.
Act as a trusted advisor to partner marketing and leadership teams.
Build strong, ongoing relationships with a portfolio of partners (15-20).
Influence partner priorities without authority, guiding focus toward highest-impact activities.
Lead partner meetings and workshops with confidence and clarity.
Use performance data to prioritize partners, campaigns, and investments.
Identify risks, gaps, and opportunities early and drive course correction.
Translate insights into clear, actionable recommendations.
Ensure consistent use of tracking tools, reporting frameworks, and governance processes.
Manage a portfolio of partners using structured frameworks, templates, and playbooks.
Deliver consistent output quality through repeatable processes.
Contribute to a globally standardized operating model with local adaptability.
Maintain strong execution cadence across planning, delivery, and reporting cycles.

Requirements

6-8+ years in B2B, digital, or partner marketing (preferably in tech/Microsoft ecosystem).
Proven experience working with partners (ISVs, SI, CSPs, or similar ecosystems).
Experience building and executing GTM or demand generation strategies.
Strong understanding of marketing funnel, campaign execution, and performance metrics.
Demonstrated stakeholder management across cross-functional teams.
Experience working with data, dashboards, or marketing performance reporting tools.

Skills

Strategic & Commercial Thinking
Structured GTM Planning
Digital Marketing Fluency
Partnership Building & Influence
Highly Organized & Scalable Operation
Data-Driven & Insight-Led
Adaptable & Fast Learner

Location

Remote

Work Type

Hybrid

Experience Level

6-8+ years

Salary/Compensations

$65,000—$115,000 CAD

About the Company

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions.
VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands.
Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

Equal Opportunity

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.