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About the Role

As the Global Marketing Manager for BCG’s Technology, Media & Telecommunications (TMT) Practice Area, you will support the team in executing marketing strategies across earned, owned, and paid channels. This broad, hands-on role offers significant ownership and growth opportunities, encouraging independent execution and idea generation within a supportive marketing team. The role is ideal for individuals early in their project-leadership journey, eager to gain breadth in marketing, and excited by AI-driven innovation.

Responsibilities

Help shape and deliver the Global TMT marketing plan, translating commercial priorities into integrated campaigns across earned, owned, and paid channels.
Own end-to-end campaign delivery from brief to results, managing content and channel sequencing, and keeping workstreams on track.
Build strong relationships with TMT stakeholders and subject matter experts to ensure campaigns reflect sector trends.
Partner with authors and experts to shape compelling narratives and storylines across bcg.com, LinkedIn, and other channels, owning the communications and marketing plan for each piece of content.
Monitor the industry competitor landscape across Technology, Media, and Telecom to identify opportunities for BCG to engage.
Take ownership of reactive moments tied to the TMT calendar, such as earnings cycles and regulatory shifts, turning them into timely, on-brand content.
Build and manage media partnerships to promote TMT's flagship content and campaigns, securing appropriate placements.
Track performance and ROI across paid and partnership activities to refine future targeting.
Support the planning and execution of global flagship events and other third-party events, including managing invitations, logistics, on-the-ground delivery, and post-event evaluation.
Identify and propose new media partnership opportunities to extend TMT's reach based on client and prospective client engagement.
Prepare briefing materials for senior stakeholders and coordinate event logistics for high-profile events.
Track performance and ROI across partnership activities to refine future targeting and creative.
Track campaign KPIs and marketing performance using tools like PowerBI and Tableau, summarizing activity and impact for leadership.
Help the team explore and adopt AI tools and workflows for marketing tasks, including drafting, research, analysis, and designing AI-assisted workflows.
Propose and pilot automation and AI solutions to improve campaign planning, content production, and reporting efficiency.

Requirements

Bachelor's degree required.
Approximately 4-6 years of relevant marketing, communications, or campaign experience, preferably in B2B marketing, consulting, professional services, or the technology, media, or telecom sectors.
Agency experience is desired.
This role is suited for individuals stepping into a manager-level scope for the first time or early in that transition.
Some exposure across earned, owned, and/or paid marketing is needed, with a desire to build range across the full mix.
A growth mindset, motivated by expanding scope and responsibility.
Comfort with ambiguity and shaping a point of view under time pressure.
A genuine interest in AI and its impact on marketing work.
Hands-on experience with AI tools like Claude, prompt design, or building AI-assisted workflows is a strong plus.
Proficiency with standard marketing and productivity tools (e.g., Microsoft Office, project trackers).
Familiarity with martech or analytics platforms (e.g., Salesforce Marketing Cloud, Wrike, PowerBI, Tableau, Sprinklr, Signal AI) is helpful but not essential.
Highly professional, service-oriented, and adaptable with maturity to perform well under pressure.
Ability to take a brief and execute independently, making sound judgment calls.
Proactive work style with the ability to build independence over time.
Ability to think across the marketing mix, including content, campaigns, and events.
Ability to move quickly on reactive opportunities and respond to live news moments.
Confidence in collaborating with senior colleagues and anticipating their needs.
Strong organizational skills for managing a varied and fast-moving workload.
Curiosity towards new tools and ways of working, including AI.
Comfort working in a global matrix across different time zones.
Flexibility to adjust hours and style to facilitate global collaboration.
A genuine team player with a collaborative, can-do attitude.

Skills

Marketing strategy
Campaign management
Content creation
Content amplification
Media partnerships
Event planning and execution
Data analysis
AI tools and workflows
Prompt design
Microsoft Office Suite
Project tracking tools
Martech platforms
Analytics platforms
Stakeholder management
Cross-functional collaboration
Adaptability
Problem-solving

Location

Global

Work Type

Full-time

Experience Level

Mid-level
Manager-level

Education Level

Bachelor's degree

About the Company

Boston Consulting Group (BCG) partners with leaders in business and society to address their most important challenges and capitalize on their greatest opportunities.
Founded in 1963 as a pioneer in business strategy, BCG now helps clients with total transformation, driving complex change, fostering organizational growth, building competitive advantage, and delivering bottom-line impact.
BCG combines deep industry and functional expertise with diverse, global perspectives to inspire change.
The firm delivers solutions through management consulting, technology and design, corporate and digital ventures, and business purpose initiatives.
BCG operates through a collaborative model across the firm and with clients to achieve impactful results.

Equal Opportunity

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
BCG is an E-Verify Employer.