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About the Role

We are looking for a strategic and creative Brand Marketing Director to lead the evolution of our brand voice, community engagement, and integrated marketing initiatives. This role is perfect for someone who can seamlessly blend strategic thinking with hands-on execution, ensuring every touchpoint tells a cohesive, compelling brand story. You'll work closely with our leadership team to build a marketing engine that drives awareness, deepens community connection, and creates memorable brand experiences across all channels.

Responsibilities

Define and document comprehensive brand guidelines in partnership with leadership, including tone of voice, messaging principles, and visual identity standards.
Serve as the brand guardian, ensuring consistency across all channels and touchpoints while maintaining the flexibility to adapt to channel-specific needs.
Evolve our brand narrative to resonate authentically with our target audience.
Build and nurture our online community across social media platforms, creating spaces where our customers feel genuinely connected to the brand.
Engage meaningfully with followers, respond to inquiries, and foster conversations that strengthen brand loyalty.
Develop strategies that transform customers into brand advocates.
Create compelling copy across multiple formats: website content, social media, email campaigns, journal articles, print materials, and advertisements.
Ensure all messaging aligns with brand guidelines while resonating emotionally with our audience.
Bring our brand story to life through words that inspire and connect.
Develop and execute comprehensive social media strategies aligned with business objectives and brand identity.
Create integrated content calendars incorporating compelling visuals, engaging copy, and strategic hashtags.
Monitor performance metrics and optimize strategies to maximize reach, engagement, and conversion.
Identify and cultivate partnerships with like-minded brands, influencers, and organizations (with initial focus on retail partnerships).
Negotiate partnership agreements and collaborate on co-branded campaigns that amplify our reach and brand relevance.
Build relationships that create mutual value and authentic brand alignment.
Own end-to-end event strategy and execution — from retail pop-ups to brand activations — including venue selection, vendor management, and post-event reporting.
Conceptualize and execute experiential marketing activations and events that embody our brand values.
Coordinate logistics, manage budgets, and measure success of experiential initiatives using tools like Measured or Marathon.
Create memorable brand experiences that generate organic buzz and deepen customer connection.
Build a truly integrated cross-channel strategy where every tactic ladders back to the same core narrative, tone, and visual identity.
Develop one unified campaign calendar that maps all owned, earned, and paid touchpoints with clear dependencies and sequencing.
Collaborate early and often with creative, media, PR, social, retail, e-commerce, partnerships, and product marketing teams to ensure alignment from concept through execution.
Create channel-adapted assets that maintain brand consistency while optimizing for each platform's unique audience and behaviors.
Track holistic campaign performance against brand KPIs and sales goals, not just isolated channel metrics.
Serve as the brand discipline guardrail, ensuring speed and channel optimization never dilute our overarching message.
Partner with wholesale and retail teams to build marketing strategies that support account growth, in-store activations, and channel-specific campaigns.
Develop co-op marketing materials and seasonal toolkits that equip wholesale partners and retail stores to bring the brand to life at point of sale.
Own media relations strategy, building relationships with press, editors, and influencers to secure organic coverage and elevate brand visibility.
Lead PR campaigns tied to product launches, brand milestones, and cultural moments, partnering with leadership on messaging and positioning.

Requirements

Minimum 10 years of experience in brand marketing, with a proven track record of developing and executing integrated marketing strategies.
Deep understanding of brand development, community building, and multi-channel marketing.
Strong copywriting skills with the ability to adapt tone and style across various formats and audiences.
Demonstrated success in social media strategy and community management.
Proven experience building wholesale/retail marketing programs, including co-op marketing and in-store activation strategy.
Established media relationships and hands-on PR experience, including product launch campaigns and proactive press outreach.
Track record managing events end-to-end, from concept and budget through execution and post-event measurement.
Experience negotiating and managing strategic partnerships.
Background in experiential marketing and event execution.
Proficiency with analytics tools and performance measurement platforms (e.g., Measured, Marathon).
Highly collaborative with a hands-on, entrepreneurial spirit and ability to thrive in a fast-paced, evolving environment.

Skills

Brand Strategy
Brand Guidelines
Tone of Voice
Messaging Principles
Visual Identity
Brand Narrative
Community Development
Community Engagement
Social Media Platforms
Brand Loyalty
Content Creation
Copywriting
Website Content
Email Campaigns
Journal Articles
Print Materials
Advertisements
Social Media Strategy
Content Calendars
Visuals
Hashtags
Performance Metrics
Strategic Partnerships
Influencer Marketing
Retail Partnerships
Partnership Agreements
Co-branded Campaigns
Experiential Marketing
Event Strategy
Event Execution
Venue Selection
Vendor Management
Post-event Reporting
Brand Values
Logistics Management
Budget Management
Performance Measurement
Integrated Marketing
Cross-channel Strategy
Campaign Calendar
Owned Media
Earned Media
Paid Media
Creative Collaboration
Media Planning
PR
Social Media Marketing
Retail Marketing
E-commerce Marketing
Product Marketing
Channel Optimization
Brand KPIs
Sales Goals
Wholesale Marketing
Retail Marketing
In-store Activations
Channel-specific Campaigns
Co-op Marketing
Seasonal Toolkits
Point of Sale Marketing
Media Relations
Press Outreach
Product Launch Campaigns
Analytics Tools
Measured
Marathon

Experience Level

Minimum 10 years of experience

Salary/Compensations

$155,000 - $175,000 USD

Benefits

Health benefits
401(K) Plan with company match
Incentives Program
Commuter Options/Benefits
Generous employee discount

About the Company

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.
We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.
We recognize the impact the fashion industry has on the world, and we’re dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we’re committed to supporting people and organizations doing work that we believe in.
Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are.
We welcome everyone — and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work. Employees should embody the five core values of the Faherty team: Always Innovate, Bring Day One passion, Move forward as one, Harness the Power of Positivity, Deliver with a Timeless focus.
Remain compassionate. Stay focused. Seek joy. Let’s make the world a better place!

Equal Opportunity

We welcome everyone — and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work.