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About the Role

We are seeking a Head of Marketing to lead firm-wide marketing across our real estate, private equity and infrastructure platforms. This player-coach mandate involves setting strategy and hands-on execution for leasing demand generation, investor marketing, and corporate brand building, amplified by an AI-native operating model. Success will be measured by business outcomes like beds leased and investor pipeline contribution.

Responsibilities

Own the firm-wide marketing strategy and budget across leasing, investor and corporate fronts, allocating to measured return.
Tie marketing output to dollar outcomes — occupancy and leasing velocity, investor pipeline contribution, cost per lease and cost per qualified meeting — with a KPI reporting cadence leadership can act on.
Advance the attribution layer connecting spend to signed leases and qualified investor interactions.
Own full-funnel demand for a coast-to-coast student-housing portfolio: paid search, social, display and retargeting; Internet Listing Services; out-of-home and street-level activations; organic and AI search (SEO / AEO).
Run peak leasing season as a campaign operation — weekly leasing-velocity reads per property, reallocating spend and tactics to gap properties within the week.
Partner with leasing operations on conversion — speed-to-lead, call-centre quality, reputation and reviews.
Direct an agency and vendor ecosystem spanning creative, media, PR, video and activation, managing for output, cost and speed.
Support capital raising across Forum’s fund family: fund collateral, fact sheets, investment cases and monthly performance communications — accurate, current and consistent across strategies, in English and French.
Build the advisor and wealth-channel program: targeted campaigns, lead capture and nurture into CRM (Salesforce), and conference and event execution from target-list build through post-event attribution.
Operate within Canadian marketing compliance — CASL and securities marketing requirements — with compliance review built into the workflow.
Steward the Forum brand and narrative; own ForumAM.com and the firm’s digital presence.
Ship flagship content that compounds — the annual Impact Report, research-driven thought leadership built from Forum’s own portfolio data, and executive PR and media.
Tell the story of Forum’s technology and AI capability as a market differentiator.
Run marketing as a system: ticketed workstreams, a daily operating cadence, and single-source dashboards.
Build and direct agentic AI marketing capability — audience research, competitive analysis, copy, creative variation, performance analysis.
Treat AI as a reflex: prototype in days, measure, and keep what pays for itself.
Lead, develop and recruit a lean specialist team; set clear ownership, standards and performance expectations.
Model the player-coach standard: strategic synthesis and hands-on shipping, every week.

Requirements

5+ years in marketing, including at least 2+ years in a leadership capacity leadership of demand generation with direct revenue accountability.
The ability to both lead and execute at high pace: set the strategy in the morning and ship the campaign in the afternoon.
Proven full-funnel performance marketing: paid digital, SEO and AI-search optimization, conversion optimization, and attribution analytics (GA4, CRM-based reporting).
Evidence of building with AI — agentic workflows, automation, AI-assisted content systems — not just using the tools.
Strong writing and executive communication; the ability to translate complex investment products into clear, credible messaging.
Comfort operating in a metrics-driven cadence where results are visible weekly.

Skills

AI-native operating model
AI adoption
AI-forward firm
AI marketing capability
AI reflex
AI-assisted content systems
AI search optimization
AI
Paid search
Social media marketing
Display advertising
Retargeting
Internet Listing Services
Out-of-home advertising
Street-level activations
Organic search optimization (SEO)
Conversion optimization
Attribution analytics
Google Analytics 4 (GA4)
Customer Relationship Management (CRM) reporting
Salesforce
Content creation
Video production
Public Relations (PR)
Media relations
Executive communication
Brand stewardship
Digital presence management
Thought leadership
Data analysis
Budget management
Team leadership
Vendor management
Agency management
Marketing strategy
Performance marketing
Demand generation
Capital raising support
Investor marketing
Corporate branding
Real estate marketing
Private equity marketing
Infrastructure marketing
Student housing marketing
Leasing demand generation
Canadian marketing compliance (CASL)
Securities marketing requirements

Location

In-Office, 181 Bay Street, Toronto

Work Type

Full-time
In-office (5 days/week)

Experience Level

5+ years in marketing
2+ years in a leadership capacity

Salary/Compensations

$150,000 - $210,000 CAD
bonus

Benefits

Top-tier insurance program
$1,000 annual wellness credit
Competitive pay
Paid time off
Performance-based incentives
Employee Match Program
Support for professional designations
TTI behavioural assessments
Quarterly learning forums
Paid volunteer days
Opportunities to participate in team-led community initiatives
Quarterly All Teams sessions
Lunch & Learns

About the Company

Forum Asset Management is a North American investor, developer, and asset manager with a 30+ year track record of delivering long-term value through real estate, private equity, and infrastructure investments.
We are a purpose-driven firm committed to sustainability, responsible investing, and making a positive impact in the communities where we invest.
With over $3.9 billion in AUM, Forum is one of Canada's most dynamic investment platforms.
In 2024, we completed the country’s largest real estate transaction through our acquisition of Alignvest Student Housing, making us the largest owner and developer of Purpose-Built Student Accommodations (PBSA) in Canada.
Our open-ended Real Estate Income and Impact Fund (REIIF) is now over $2.9 billion, backed by a $4.0 billion+ development pipeline that spans coast to coast.
Forum is also building one of the fastest-growing self-storage platforms in Canada, focused on acquiring, developing, and operating institutional-grade storage facilities in undersupplied urban markets.
Forum Real Estate Income and Impact Fund (REIIF), Forum’s flagship private REIT, is a sector-leading Fund investing in institutional-quality purpose-built student housing, as well as multi-family rentals and furnished apartments, in supply-constrained markets across Canada.
Launched in December 2021 with gross assets totaling $200M, REIIF ended 2025 at ~$2.8B of gross assets.
REIIF has grown through its access to Forum’s proprietary development pipeline and through the recent acquisition of Alignvest Student Housing REIT.
REIIF’s portfolio includes 32 assets spanning coast to coast, making it the largest owner of Purpose-Built Student Accommodations (PBSA) in Canada.
Forum is a values-led, high-performance organization.
We embrace agility and innovation, and we strive to foster a team culture grounded in integrity, collaboration, humility, and results.
Our growth is fueled by our ability to identify structural real estate themes and deliver strategies that balance income, impact, and long-term value creation.
Forum thinks of itself as a 30-year-old start-up: dynamic, entrepreneurial team focused on creating value and positive impact.
Our BHAG: grow the business to an AUM of at least $15 billion by 2030 while positively impacting a minimum of 50,000 lives.
Our core values are High Performance, Innovation, Integrity, Diversity and Impact.
Velocity is cultural. We are an AI-forward firm where work that used to take weeks ships in days.
The scoreboard is visible. We run a written operating cadence with metrics reviewed weekly, from leasing velocity to campaign performance.
Forum uses AI tools to support the screening and assessment of applications for this role.
At Forum, we encourage diversity.
We are committed to an inclusive workplace that reflects our belief that diversity is central to building a high-performing team.
Forum is an equal opportunity employer.
We are committed to providing accessible employment practices.

Equal Opportunity

Forum is an equal opportunity employer.
We are committed to providing accessible employment practices.
Should you require an accommodation during any phase of the recruitment process, please let the recruitment team know recruiting@forumam.com