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About the Role

Seeking a Marketing Manager to join a lean, high-output marketing team. This role offers broad responsibilities including demand generation for a student-housing portfolio, investor and fund marketing, corporate brand building, and marketing for growing platform companies. It is designed for individuals seeking accelerated career growth with significant scope and executive exposure in a fast-paced, AI-native environment.

Responsibilities

Run full-funnel leasing campaigns hands-on for a coast-to-coast student-housing portfolio, including paid search, social, display, retargeting, Internet Listing Services, out-of-home, and organic/AI search.
Own the weekly execution loop during peak leasing season, adjusting copy, creative, landing pages, and channels based on leasing velocity by property.
Partner with leasing operations on conversion metrics such as speed-to-lead and reputation management.
Produce and maintain fund collateral, fact sheets, investment cases, and monthly performance communications.
Build and execute advisor and wealth-channel campaigns, including lead capture, CRM nurturing, and event execution.
Operate within Canadian marketing compliance, including CASL and securities marketing requirements, with compliance review integrated into the workflow.
Ship content for the firm's digital presence, social media, annual Impact Report, and research-driven thought leadership.
Extend marketing capabilities into portfolio and platform companies as they scale.
Conceive and personally run low-cost growth initiatives, including campus and street presence, creative outreach, and earned media.
Build with AI daily, including agentic workflows, automation, and AI-assisted content systems.
Run workstreams using a systems approach with ticketed work, single-source dashboards, and a written operating cadence.
Own campaign analytics and reporting using GA4 and CRM-based attribution, presenting scoreboards to leadership weekly.

Requirements

2–3+ years in marketing at a high-performing organization (top agency, high-growth startup/scale-up, or elite in-house team) with hands-on campaign execution experience.
Demonstrated hunger for acceleration, deliberately choosing scope, pace, and responsibility.
Proof of pace, with experience shipping through high-tempo periods and ability to show built work and its production.
Full-funnel execution skills including paid digital, SEO/AI-search optimization, landing-page/conversion optimization, and analytics (GA4, CRM-based reporting).
Evidence of building with AI (agentic workflows, automation, AI-assisted content systems), not just using the tools.
At least one scrappy win (unconventional, low-budget play conceived, run, and measured).
Strong writing skills and comfort operating in a metrics-driven cadence with visible weekly results.
Familiarity with Canadian marketing compliance (CASL; securities marketing rules).
Experience coordinating agencies and vendors across creative, media, and PR.

Skills

Paid search
Social media advertising
Display advertising
Retargeting
Internet Listing Services
Out-of-home advertising
Organic search optimization (SEO)
AI search optimization (AEO)
Conversion optimization
Lead capture
Nurture marketing
Event execution
Content creation
Thought leadership
Campaign analytics
Reporting
Google Analytics 4 (GA4)
CRM-based attribution
Agentic workflows
Automation
AI-assisted content systems
Writing
Metrics-driven reporting

Location

181 Bay Street, Toronto

Work Type

Full-time
In-Office

Experience Level

2-3+ years

Salary/Compensations

$80,000 - $100,000 CAD
Bonus

Benefits

Top-tier insurance program
$1,000 annual wellness credit
Competitive pay
Paid time off
Performance-based incentives
Employee Match Program
Support for professional designations
TTI behavioural assessments
Quarterly learning forums
Paid volunteer days
Opportunities to participate in team-led community initiatives
Quarterly All Teams sessions
Lunch & Learns

About the Company

Forum Asset Management is a North American investor, developer, and asset manager with over 30 years of experience in real estate, private equity, and infrastructure.
The firm is purpose-driven, committed to sustainability, responsible investing, and positive community impact.
With over $3.9 billion in AUM, Forum is a dynamic investment platform, notably completing Canada's largest real estate transaction in 2024 with the acquisition of Alignvest Student Housing.
Forum's Real Estate Income and Impact Fund (REIIF) is a sector-leading private REIT focused on purpose-built student housing, multi-family rentals, and furnished apartments.
Forum is also building one of Canada's fastest-growing self-storage platforms.
The company operates with a values-led, high-performance culture emphasizing agility, innovation, integrity, collaboration, humility, and results.
Forum aims to grow its AUM to at least $15 billion by 2030 while positively impacting at least 50,000 lives.
The company utilizes an AI-native operating model and is committed to firm-wide AI adoption.

Equal Opportunity

Forum encourages diversity and is committed to an inclusive workplace.
Forum is an equal opportunity employer.
Forum is committed to providing accessible employment practices.
Accommodations are available during the recruitment process upon request.