Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
Tailor your resume to this Director, Commerce Strategy & Retail Media Planning role.
Rezi rewrites your resume against dentsu's job description. Free.
Tailor your resume to this Director, Commerce Strategy & Retail Media Planning role.
Rezi rewrites your resume against dentsu's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Director, Commerce Strategy & Retail Media Planning posting at dentsu — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Director, Commerce Strategy & Retail Media Planning posting at dentsu — free, in seconds.
About the Role
The Commerce & Retail Media team at dentsu helps clients navigate a complex commerce ecosystem by connecting business objectives, retailer priorities, shopper behavior, eCommerce growth opportunities, and retail media investment strategies. This role serves as a strategic lead, translating client business priorities into actionable commerce and retail media strategies across key retail partners. It acts as the strategic bridge between various teams and stakeholders to ensure commerce programs are grounded in clear objectives and aligned KPIs.
Responsibilities
- Lead the development of integrated commerce and retail media strategies.
- Translate complex business challenges into clear strategic recommendations, planning frameworks, and commerce roadmaps.
- Shape annual, quarterly, and campaign-level commerce planning initiatives.
- Identify opportunities where retail media investments can accelerate sales growth and support customer priorities.
- Develop strategic POVs, recommendations, thought leadership, and planning frameworks.
- Lead strategic retailer prioritization and investment planning across retail media networks.
- Develop budget allocation recommendations, investment rationale, and scenario planning models.
- Create retailer-specific planning approaches.
- Connect Joint Business Plan priorities, shopper insights, eCommerce objectives, and media opportunities into a unified planning narrative.
- Partner with client and agency leadership to evaluate emerging opportunities and growth strategies.
- Serve as the primary strategic interpreter of client requests, ensuring clear objectives and business context.
- Establish planning frameworks, briefing standards, and strategic processes.
- Build strategic briefs and recommendation frameworks.
- Identify strategic gaps, conflicting priorities, and missing inputs.
- Drive greater consistency, rigor, and clarity across commerce planning activities.
- Serve as a trusted strategic advisor to client stakeholders and agency leadership.
- Lead client-facing discussions related to commerce strategy and investment.
- Present executive-ready recommendations and business cases.
- Partner closely with Client Service, National Planning, Commerce Activation, Analytics, Creative, and retailer partners.
- Mentor, coach, and develop commerce strategy team members.
- Establish best practices, planning standards, and strategic frameworks.
- Contribute to organizational planning, capability development, and practice growth.
- Champion innovation and thought leadership.
- Influence cross-functional partners to improve planning processes and client outcomes.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field preferred.
- 8+ years of experience in media strategy, digital planning, or performance marketing with a focus in commerce & retail media and/or shopper marketing.
- 3+ years of leadership experience managing, mentoring, or developing high-performing teams.
- Demonstrated experience developing commerce and retail media strategies across major retailers and retail media networks.
- Deep understanding of retail media ecosystems including Amazon Ads, Walmart Connect, Roundel, Kroger Precision Marketing, Instacart, Criteo, and similar platforms.
- Proven ability to translate business objectives into actionable commerce, shopper, and media planning frameworks.
- Experience leading executive-level business discussions and presenting recommendations to senior stakeholders.
- Strong analytical mindset with the ability to synthesize business, retailer, consumer, and performance inputs into strategic recommendations.
- Experience working within highly matrixed environments that include Client Service, Planning, Activation, Analytics, retailer partners, and external agencies.
- Excellent written, verbal, presentation, and storytelling skills.
Skills
- Commerce Strategy
- Retail Media Planning
- Amazon Ads
- Walmart Connect
- Roundel
- Kroger Precision Marketing
- Instacart
- Criteo
- Strategic Planning
- Investment Planning
- Budget Allocation
- Scenario Planning
- Shopper Insights
- eCommerce
- Performance Marketing
- Analytics
- Stakeholder Management
- Team Leadership
- Cross-functional Collaboration
- Presentation Skills
- Storytelling
Location
- New York
Work Type
- Hybrid
- Full time
- Permanent
Experience Level
- Director
- 8+ years of experience
- 3+ years of leadership experience
Education Level
- Bachelor's degree preferred
Salary/Compensations
- $152,662 - $180,000
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
About the Company
- Dentsu helps clients navigate an increasingly complex commerce ecosystem by connecting business objectives, retailer priorities, shopper behavior, eCommerce growth opportunities, and retail media investment strategies.
- Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams.
- Dentsu may designate other Hub offices at any time.
- Those who live outside a commutable range may be designated as remote, depending on the role and business needs.
- Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
Equal Opportunity
- Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
- Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.