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About the Role

Planet is seeking an ABM Marketing Manager to lead marketing efforts for EMEA Civil Government & Defence & Intelligence businesses. This role involves developing and executing account-based marketing (ABM) programs to accelerate pipeline and drive engagement within priority accounts, collaborating with sales and marketing stakeholders on 1:1 and 1 ABM programs across multiple channels.

Responsibilities

• Partner with sales, customer success, and marketing to develop 1:1 and 1 ABM marketing plans that drive engagement and pipeline within our priority accounts
• Build and execute multi-channel ABM campaigns tailored to specific personas within target accounts
• Lead the strategy and execution for bespoke events and experiences
• Influence marketing pipeline metrics and other key performance indicators

Requirements

• 6+ years of regional, field, events, and ABM marketing experience
• Experience creating and executing a regional marketing strategy including launching and owning ABM programs
• Experience planning and executing events at a range of budget levels and venues
• Experience leveraging AI to scale marketing reach and efficiency
• Success in creating and executing comprehensive ABM programs in the public and government sectors that drove pipeline and revenue
• A track record of building solid partnerships with sales teams to align on account strategies, goals, and tactics
• Ability to organise, prioritise, and execute multiple, ongoing programs under a deadline, with an eye on business impact
• Proficiency in marketing automation tools and CRM systems to manage and launch campaigns, track campaign effectiveness, monitor engagement, and track ROI of event channels for future planning
• Professional working proficiency in English

Skills

• Account-Based Marketing (ABM)
• Marketing Automation
• CRM Systems
• Project Management
• AI Marketing

Location

• London
• Remote

Work Type

• Full-time
• Hybrid

Experience Level

• 6+ years

Benefits

• Paid time off including vacation, holidays and company-wide days off
• Employee Wellness Program
• Home Office Reimbursement
• Monthly Phone and Internet Reimbursement
• Tuition Reimbursement and access to LinkedIn Learning
• Equity
• Volunteering Paid Time Off

About the Company

• Planet designs, builds, and operates the largest constellation of imaging satellites in history, delivering an unprecedented dataset of empirical information via a cloud-based platform.
• The company serves commercial, environmental, and humanitarian sectors, enabling customers to develop new technologies, drive revenue, power research, and solve global challenges.
• Planet is a global company with employees working remotely worldwide and in offices across San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.
• The company has a people-centric approach toward culture and community, prioritizing team members and preparing for growth.

Equal Opportunity

• Planet is committed to building a community where everyone belongs and invites people from all backgrounds to apply.
• Planet is an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
• Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.