Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

We are seeking a leader in digital and social media marketing, who also understands influencer and can help holistically guide on where it sits in a broader digital marketing strategy. They should be an inspiring manager and a category expert in digital marketing that others can learn from.

Responsibilities

• Execute digital/social strategies from concept to completion
• Manage multiple clients across accounts
• Actively lead new business opportunities, from prospecting to pitching
• Provide strong counsel and recommendations, both for clients and internal teams
• Social campaign development, collaborating across digital, creative, analytics
• Work with integrated agency teams to develop plans that meet client goals
• Keep abreast of industry trends and regularly present fresh, proactive ideas to clients that are culture forward and demonstrate how our ideas will move the needle
• Manage third party relationships including vendors and partners
• Manage relationship with creative production for asset development
• Leverage the latest insights and data from social listening and platform intel to develop strategically thoughtful and fresh social campaigns
• Oversee community management team, ensuring proper processes and best practices are put in place
• Mentor and help develop entire team, not limited to direct reports
• Approve client SOWs and Letters of Agreement for partnerships
• Oversee budget maintenance, profitability and servicing across your digital workstreams
• Demonstrate expertise in approval processes and legal requirements per individual client needs
• Demonstrate thought leadership within organization and across industry
• Manage team structure, staffing and collaboration across agency

Requirements

• 10+ years relevant experience
• Experience managing large teams
• Experience managing large and sometimes complicated clients in a digital/social role
• Scrappy yet organized approach to maintaining effective and efficient results
• Ability to counsel clients and build their trust
• Experience bringing in new business, managing and growing accounts
• Strategy expertise across core digital and social channels
• Excellent writing, communication, and presentation skills
• Experience creating social media strategies and managing team to execute them
• Understand how to read a brand book/VIS ID and evolve it for social (think playbooks)
• Development and/or management of social influencer campaigns
• Understanding of paid social and measurement/analytics tools
• Experience working with project management platforms such as Monday.com
• Experience working with and managing team of design/video/photography a plus on the production side

Skills

• digital marketing
• social media marketing
• influencer marketing
• digital marketing strategy
• social campaign development
• paid social
• measurement/analytics
• community management
• content creation
• client counseling
• new business development
• account management
• project management

Location

• NY Metro Area

Work Type

• Hybrid

Experience Level

• VP
• GM
• 10+ years relevant experience

Salary/Compensations

• $166,000-$199,000/year

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs
• Comprehensive health care and wellness plans
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays
• Unlimited Paid Time Off (Personal, Sick, Vacation)
• Summer Fridays
• Family Leave
• Well-Being Programs
• Commuter Benefits

About the Company

• At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.
• Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation.
• We are a work-hard play-hard team from a variety of professional backgrounds.
• We believe in creativity, being nimble, moving quickly to capitalize on opportunities and delivering exceptional work to our clients.
• Culture-minded professionals interested in the future of marketing who enjoy collaborating, brainstorming, and challenging conventions will love working with us.
• The Digital experts on lifestyle sit at the nexus of strategy, content, influencer, research and analytics, and innovation (A.I.).
• Our work spans technology, CPG, retail, corporate, lifestyle, food and more.

Equal Opportunity

• M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.