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About the Role
This role will define how to turn customer value into deeper engagement, adoption, expansion, and advocacy, shaping a customer marketing function that connects the entire customer journey.
Responsibilities
- Own customer marketing strategy across the lifecycle, defining segmentation, communication frameworks, engagement programs, expansion plays, and touchpoints.
- Build expansion and adoption marketing strategy, identifying triggers for outreach and creating programs to increase product awareness, maturity, education, and use case expansion.
- Reimagine customer engagement beyond events through executive programs, advisory boards, roundtables, user groups, webinars, newsletters, and other experiences.
- Build a stronger advocacy and voice of the customer program, turning customer feedback into insights that influence product, messaging, and go-to-market priorities.
- Own customer communications and content strategy, including adoption guides, maturity programs, executive briefing materials, product release communications, and customer newsletters.
- Orchestrate customer marketing across Coveo, bringing Product Marketing, Campaigns, Field Marketing, and customer-facing teams into one cohesive plan while leading the team responsible for strategy execution.
Requirements
- Experience leading B2B customer, lifecycle, or retention marketing within an enterprise software or SaaS organization, with ownership of adoption, renewal, expansion, and advocacy.
- Track record of building customer programs from the ground up, including voice of the customer initiatives.
- Strong experience developing adoption and customer health programs alongside renewal and expansion strategies.
- Ability to influence across functions and seniority levels, translating customer insights into clear priorities and mobilizing teams.
Skills
- Customer marketing strategy
- Lifecycle marketing
- Retention marketing
- Customer engagement
- Product adoption
- Customer advocacy
- Voice of the customer programs
- Content strategy
- Cross-functional influence
- Program building
- Executive engagement
Location
- Remote
Work Type
- Full-time
Experience Level
- Director
About the Company
- Coveo is a company focused on AI-powered search and discovery at enterprise scale.
Equal Opportunity
- We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.
- Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact HR@Coveo.com to discuss your needs.