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About the Role
The Paid Social Sr. Associate is responsible for planning and managing paid social tactics for assigned clients. The primary function of the Sr. Associate role is to have a deep understanding of client goals, monitor campaign quality, and consistently and proactively evaluate new opportunities to maximize performance.
Responsibilities
- Understands the relationship between paid, owned, and earned social media tactics
- Deep understanding of social media platforms such as Meta, Twitter, Linkedin, Snap, TikTok, Pinterest, Reddit, etc.
- Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint
- Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
- Familiarity of monitoring campaign financials, budgets, and processing invoices
- Drives decisions around campaign architecture and setup
- Proactively identifies optimization opportunities; tracks and analyzes results
- Pulls platform data & prepares reports for clients including campaign analysis
- Monitor and update pacing documents to planned campaign budgets while maintaining performance goals
- Participates in client and creative agency communications: attends meetings, produces high-quality client deliverables, fields questions as they relate to paid social media campaign details including performance
- Grows partnerships with key vendors
- Trains Paid Social Associate(s) & manages Associate-level delegation, workflows and timelines
- Partners with Supervisor to coach Associate-level employees and responsible for Associate’s career progression
Requirements
- Exhibits integrity and trust
- Adherence to agency procedures and processes
- Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite)
- Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines
- 3 years biddable social media campaign management experience
- Healthcare industry knowledge a plus
Skills
- Paid social tactics
- Social media platforms (Meta, Twitter, Linkedin, Snap, TikTok, Pinterest, Reddit)
- Excel functions (VLook-up, Pivot Table, chart building)
- PowerPoint
- Monitoring campaign financials, budgets, and processing invoices
- Campaign architecture and setup
- Data analysis and reporting
- Vendor partnerships
Location
- US
Work Type
- Full-time
Experience Level
- 3 years biddable social media campaign management experience
- Associate-level
Education Level
- Bachelor’s degree required
- Meta Blueprint Certification desired
Salary/Compensations
- USD $60,800.00 - USD $84,000.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- PHM is the leading health media agency in the US, built for the modern healthcare experience.
- Industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.
- Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity.
- Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
- We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Equal Opportunity
- All your information will be kept confidential according to EEO guidelines.