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About the Role
We are seeking a Head of Performance Marketing & Acquisition to build and manage our paid growth engine from scratch, including strategy, channels, daily budget, creative testing, team building, and compliance.
Responsibilities
- Own paid acquisition strategy end-to-end, setting the roadmap and being accountable for CAC, ROAS, and payback.
- Deploy and manage a multi-million dollar, always-on daily budget across Meta, Google Ads, TikTok Ads, TikTok Shop, X Ads, programmatic, and emerging crypto-native networks.
- Build and lead the performance marketing team, including hiring, onboarding, and management.
- Run a systematic, high-velocity creative testing program, sourcing, briefing, and scaling UGC and clipping-style content.
- Build the attribution and measurement infrastructure connecting spend to activation and trading volume.
- Partner closely with Legal and General Counsel to ensure paid campaigns comply with our framework.
- Report on and iterate against performance, scaling successful campaigns and discontinuing underperforming ones.
Requirements
- Proven track record of owning and scaling paid acquisition at a leading consumer, fintech, or crypto platform with large, always-on daily budgets, or at a relevant agency.
- Hands-on channel fluency across Meta, Google, TikTok, and X, with experience operating the consoles.
- Scrappy, high-energy operator mindset, comfortable in a fast-paced, resource-lean environment.
- Comfort with ambiguity and pace, able to start moving without a fully mapped organization or process.
- Strong quantitative fluency, thinking natively in CAC, LTV, ROAS, and payback period.
- Preference for shipping campaigns over writing decks about them.
Skills
- Performance Marketing
- Acquisition Marketing
- Paid Growth
- Meta Ads
- Google Ads
- TikTok Ads
- TikTok Shop
- X Ads
- Programmatic Advertising
- Crypto-Native Networks
- Creative Testing
- UGC Sourcing
- Attribution Modeling
- Measurement Infrastructure
- Compliance
- Budget Management
- Team Leadership
- Quantitative Analysis
- CAC
- LTV
- ROAS
- Payback Period
Location
- In Person
Work Type
- Full-time
Experience Level
- Head of
- Senior
About the Company
- Baton Corporation builds and maintains pump.fun, a dominant memecoin launchpad processing over $300M in daily volume and generating over $500M in profit last year with a team of fewer than 100 people.
- We ship to production daily with minimal bureaucracy.
- We solve hard technical and go-to-market problems at scale, using data-driven methods.
- We work in person, with long and sometimes strange hours, at an intense pace.
- Individuals own their function end-to-end, and changes reach hundreds of thousands of users within days.