Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Totara is seeking a B2B Digital Marketing Manager to lead targeted marketing programs, primarily for the U.S. Public Sector and UK Government/Healthcare sectors. This role will drive pipeline and revenue through integrated paid campaigns, HubSpot nurture programs, email workflows, and account-based marketing initiatives. The manager will collaborate with global Sales, Product Marketing, and regional stakeholders to execute data-driven campaigns and support the global partner network.

Responsibilities

Develop, launch, and optimize targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals.
Develop, launch, and optimize paid media campaigns across LinkedIn and Google Ads to drive lead generation and pipeline growth.
Build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns to improve engagement and conversion rates.
Monitor campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms, providing actionable optimization recommendations.
Partner closely with Sales and Marketing Operations to improve lead qualification, funnel conversion, and pipeline progression.
Serve as the primary liaison for third-party industry partnerships, webinars, analyst programs, and content sponsorships to support lead generation and audience growth.
Support ongoing optimization of Totara’s global website, including CMS updates, SEO improvements, bug reporting, and conversion rate optimization.
Amplify demand generation campaigns and content across social media channels.
Own campaign reporting and communicate performance, insights, and recommendations to stakeholders.
Identify and test new channels, tactics, and audience segments to improve campaign performance and pipeline contribution.

Requirements

Experience in demand generation, digital marketing, or growth marketing, with a track record of driving pipeline and revenue growth.
Hands-on experience managing and optimizing paid media campaigns across LinkedIn and Google Ads.
Strong HubSpot experience, including campaign management, workflows, reporting, and lead nurturing.
Experience managing website content and landing pages in WordPress.
SEO experience.
Google Tag Manager, SEMRush and Google Analytics experience.
Strong analytical skills and ability to translate performance data into actionable insights.
Excellent project management and stakeholder management skills.
Comfort working independently in a fast-paced, remote environment.
Experience collaborating with cross-functional and globally distributed teams.

Skills

Demand Generation
Digital Marketing
Growth Marketing
Paid Media Campaigns
LinkedIn Ads
Google Ads
HubSpot
Landing Page Management
Workflow Automation
Lead Nurturing
Campaign Optimization
Website Content Management
WordPress
SEO
Google Tag Manager
SEMRush
Google Analytics
Analytical Skills
Project Management
Stakeholder Management
Social Media Marketing

Location

Remote

Work Type

Remote
Full-time

Experience Level

Mid-level

Benefits

Enhanced Parental Leave
Private Healthcare
Life Insurance 4x Salary
Professional Development Opportunities
Annual Wellbeing Allowance
New Joiner home working set-up allowance
Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve

About the Company

Totara is a global learning platform trusted by more than 1,500 organizations and 21 million users worldwide.
We help organizations build workforce readiness through flexible learning, compliance, and talent development solutions designed to support complex and highly regulated environments across the public and private sectors.

Equal Opportunity

At Totara, we believe diverse perspectives make us stronger. We welcome applications from people of all backgrounds and experiences.
If you're excited about this opportunity but don't meet every requirement, we'd still love to hear from you.
We hire based on skills, leadership, potential and the unique experiences people bring to our team.