Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Programmatic Marketing Manager will drive omnichannel programmatic advertising and the DTC go-to-market strategy for RxLocal, RedSail’s patient-facing mobile app. This role is ideal for a marketer who thrives in a build-it-from-scratch environment and wants to shape how pharmacy patients discover, adopt, and engage with a health platform. You will collaborate with various teams to grow the RxLocal user base, drive pharma brand engagement, and position RedSail as a key patient engagement partner.

Responsibilities

Own the relationship with demand-side platforms/agencies to run advertising programs that yield high-performing results.
Oversee the maintenance of multiple campaigns, creative assets, and performance.
Collaborate with RedSail’s clinical teams to ensure ad campaigns will be effective for pharmacies.
Own and execute the DTC marketing strategy for RxLocal, driving patient app awareness, download, activation, and retention.
Develop patient acquisition campaigns across paid digital (Meta, Google, programmatic), pharmacy in-store, and CRM/SMS channels.
Build and optimize omnichannel patient journeys from first touchpoint through refill adherence and long-term engagement.
Create patient-facing content and creative assets that drive measurable engagement and retention.
Translate clinical and product capabilities into clear, compelling, consumer-friendly messaging.
Partner with ad agency on patient ad deployment within RxLocal App.
Develop marketing materials, pitch decks, case studies, and thought leadership content to support the pharma sales team.
Build RxLocal's positioning and messaging for pharmaceutical manufacturer audiences.
Create co-branded marketing programs and campaign assets for pharma advertisers.
Partner with the pharma sales team on account-based marketing (ABM) strategies targeting priority pharma brands.
Define and track KPIs for all DTC and B2B marketing programs.
Conduct market research and competitive analysis to identify positioning opportunities.
Work with the product team to ensure app feature launches are supported by strong go-to-market plans.
Monitor and report on campaign performance to leadership with clear recommendations for optimization.

Requirements

Must have experience working with ad agencies and demand-side platforms (DSPs).
5+ years of programmatic media and digital marketing experience, with meaningful DTC or patient/consumer-facing marketing experience in healthcare, digital health, pharma, or health tech.
Demonstrated experience building and executing patient acquisition or consumer engagement campaigns across digital channels (paid social, SEM, programmatic, CRM/email/SMS).
Strong written and verbal communicator.
Experience working in a fast-paced, high-growth product or platform environment.
Proficiency with marketing analytics - comfortable owning performance metrics, building reports, and making data-driven decisions.
Energized by the challenge of building an audience and a brand from the ground up.
Ability to consider both the patient and the pharma brand manager perspectives.
Care for the patient at the end of the transaction.
Moderate or high levels of stress may be experienced in the performance of the job.
May need to sit or stand for extended periods of time and use a computer or other electronic devices for prolonged periods.
Daily use of Microsoft Teams (phone), computer, printer, and other routine office equipment.
Must have reliable and consistent internet access.
PC and related software applications.

Skills

Programmatic advertising
DTC go-to-market strategy
Omnichannel advertising
Demand-side platforms (DSPs)
Meta
Google
CRM/SMS channels
Patient journey optimization
Content creation
Messaging development
Marketing analytics
Market research
Competitive analysis
Account-based marketing (ABM)
LinkedIn campaigns
Product marketing
Sales enablement
Demand generation

Location

Spartanburg, SC
Irving, TX
Shreveport, LA
Oak Brook, IL
Cranberry Township, PA
Long Island, NY

Work Type

Hybrid

Experience Level

5+ years

Education Level

Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or a related field required.
Master's degree (MBA or equivalent) is a plus.

Salary/Compensations

$80,000 - $90,000 annually
4% annual target bonus

Benefits

Paid time off
Medical insurance
Dental insurance
Vision insurance
401(k) with a 5% company match
Fitness bonus
Professional development opportunities
Programs that support overall well-being

About the Company

RedSail is a digital health company.
RxLocal is RedSail's patient-facing mobile app.
RedSail aims to be the must-have patient engagement partner for pharmaceutical manufacturers and preferred patient engagement app for pharmacies.