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About the Role

The Sr. Site Analyst will analyze site performance across client sites, focusing on paid and earned traffic from various sources. This role supports the Associate Director by developing reporting for decision-making and insights for recommended actions. The analyst will collaborate with a team to automate reporting, generate insights, and identify optimization opportunities, gaining exposure to data-driven analyses and utilizing Business Intelligence tools like Power BI for performance visualization.

Responsibilities

Investigate insights to explain site performance causality and recommend experience optimizations.
Plan, design, and maintain accountability for creating visualizations to meet client needs.
Analyze cross-channel campaign performance (media, social, email, site) and creative performance in collaboration with clients and agency teams.
Support the evolution of analytical capabilities using Adobe’s Customer Journey Analytics tool.
Continuously identify improvements, monitor quality levels, and manage quality problems.
Lead client conversations regarding ongoing initiatives, explaining current performance and identifying optimization opportunities.

Requirements

5+ years of experience in site analysis.
Advanced knowledge of Adobe Analytics and understanding of related Adobe Marketing Cloud products.
Demonstrated experience applying statistical analysis to datasets, visualizing results, and communicating interpretations.
Highly accountable self-starter with the ability to work both independently and within a group.
Proficient in MS Office (Excel and PowerPoint); Excel skills for data analysis are required.
Experience using website analytics tools such as Google Analytics, Adobe Analytics, or Adobe Customer Journey Analytics.
Experience using Power BI, Domo, Looker, or Tableau is preferred but not required.
Some business and marketing understanding to interpret performance trends and identify causality for optimization recommendations.
Strong communication skills, both verbal and written.
Ability to handle multiple client projects simultaneously.
Demonstrated ability to learn new technologies and adapt to changing business requirements.

Skills

Site analysis
Adobe Analytics
Adobe Marketing Cloud
Statistical analysis
Data visualization
MS Office (Excel, PowerPoint)
Google Analytics
Adobe Customer Journey Analytics
Power BI
Domo
Looker
Tableau
Business analysis
Marketing analysis
Communication skills

Experience Level

5+ years

Education Level

Bachelor’s degree in Engineering, Economics, Mathematics, Business, Computer Science or Data Science preferred

Salary/Compensations

$80,000 - $90,000 a year

About the Company

Our client is a global leader in media and marketing, helping some of the world’s leading brands connect with their audiences through data-driven strategies and innovative solutions.
With expertise across media planning, buying, analytics, and digital, they deliver impactful results for clients across industries.

Equal Opportunity

AIP Connect believes in equal opportunity.
Our recruitment consultants are committed to inclusive recruitment and selection practices and will not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation.
Accessibility: If you need any accommodations during the interview process, please let us know.