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About the Role

Hinge is seeking a Brand Marketing Lead to spearhead integrated brand campaigns across global markets, managing the entire process from brief to launch with strategic insight and organizational skill. This individual contributor role involves shaping campaign briefs, managing agency relationships, and ensuring campaign quality and cultural relevance.

Responsibilities

• Independently steer integrated brand campaigns with minimal oversight, owning the arc from brief through launch.
• Shape campaign briefs and go-to-market plans as a thought partner to Strategy, contributing business context, consumer feedback, and performance insight — and carrying the agreed strategic intent through to launch.
• Lead the agency relationships on your campaigns, aligning on scope, setting shared expectations, managing partnership health, and course-correcting early when something isn't working.
• Hold a high creative bar with internal Creative teams and agency partners, advocating decisively for what's right for the brand.
• Align cross-functional stakeholders to keep projects aligned and moving, flagging risks early and bringing structure to complex workstreams.
• Lead how cultural partnerships and sponsorships show up in your campaigns, partnering with Comms on selection and fit.
• Own the campaign performance narrative with Growth & Analytics and Media teams, engaging as a partner on channel and budget tradeoffs and feeding learnings into future work.
• Serve as a thought partner to the Sr. Director on annual global brand planning and campaign budget allocation.
• Bring brand and go-to-market expertise to marketing initiatives led by other teams, contributing strategic perspective, channel fluency, and creative judgment where it's needed.
• Stay attuned to cultural, consumer, and competitive trends, bringing curiosity about culture to every campaign you touch.

Requirements

• 7+ years of experience in brand marketing, either at a creative agency or in-house at a consumer brand (or a mix of both).
• A track record of independently leading integrated, multi-market campaigns end-to-end — with real ownership of briefs, agency relationships, and results.
• A point of view on brand and culture. You care about what a brand stands for in the world, understand how culture moves, and bring that conviction to every brief, review, and partner conversation.
• Experience leading external agency relationships: briefing, evaluating work, managing partnership health, and advocating clearly for what makes the work right.
• A creative collaborator — you're as comfortable throwing out ideas and pushing thinking as you are knowing when something isn't right and saying so.
• You convert ambiguity into a recommendation. You escalate decisions and run complex programs without needing day-to-day direction.
• Fluency in paid media and measurement. You can engage on channel and budget tradeoffs, read performance results, and know what questions to ask.
• Highly organized and execution-focused, with a track record of keeping complex, multi-market campaigns on track.
• Energized by Hinge's mission to create a less lonely world.

Skills

• Brand Marketing
• Integrated Brand Campaigns
• Campaign Briefs
• Go-to-Market Plans
• Agency Relationship Management
• Creative Direction
• Cross-functional Collaboration
• Cultural Partnerships
• Sponsorships
• Performance Marketing
• Paid Media
• Measurement
• Strategic Planning
• Budget Allocation
• Market Trends Analysis
• Consumer Insights
• Competitive Analysis

Location

• New York City

Work Type

• Full-time

Experience Level

• 7+ years of experience

Salary/Compensations

• $149,000 - $180,000 a year

Benefits

• 401(k) Matching: 100% match on the first 10% of pre-tax contributions, up to $10,000 annually.
• Professional Growth: Annual Learning & Development stipend after three months, free Udemy access.
• Parental Leave & Planning: 100% paid parental leave (20 weeks for all parents).
• Fertility Support: Access to fertility care through Carrot, including a stipend for fertility preservation.
• Date Stipend: $100 monthly stipend for dates and free Hinge Premium for employees and loved ones.
• ERGs: Eight Employee Resource Groups (ERGs) offering support and community.

About the Company

• Hinge is the dating app designed to be deleted, aiming to inspire intimate connections and create a less lonely world.
• We are obsessed with understanding user behaviors to help them find love, with success measured by great dates.
• Hinge is the most trusted way to find a relationship globally.
• Our core values are Authenticity, Courage, and Empathy.
• Diversity inspires innovation.

Equal Opportunity

• Hinge is an equal-opportunity employer.
• We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
• Reasonable accommodation is available for individuals needing assistance during the application or hiring process.