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About the Role

We are seeking a Staff Product Marketing Manager to own the Onboard & Build stage of the customer lifecycle, focusing on the developer's initial experience with CockroachDB. This senior role involves setting positioning, building messaging, and driving enablement and content for developer adoption, including AI-native patterns. You will work closely with Product, Engineering, and DevRel to shape the developer's journey from curiosity to production.

Responsibilities

Positioning & messaging for the Onboard & Build stage, ensuring a coherent story across four key user journeys.
Own Product Marketing Management deliverables for launches touching the Onboard & Build journeys, including messaging, enablement, content, and field readiness.
Enable the field to effectively sell the onboarding and developer story through first-call decks, objection handling, and competitive framing.
Own the AI-native adoption story, positioning CockroachDB as the platform for developers and their agents.
Partner closely with Product Managers, DevRel, Docs, and Demand Generation to translate product features into market messaging and provide developer feedback to the roadmap.
Drive the creation of case studies, reference stories, and technical content to substantiate the onboarding and build narrative.

Requirements

8+ years in product marketing with a proven track record in positioning, messaging, and launching technical products (databases, developer tools, data infrastructure, or cloud platforms).
Genuine technical fluency to engage in meaningful conversations with developers and PMs about distributed systems, databases, and software development.
Fluency in the AI-native developer landscape, understanding concepts like RAG, vector search, agent memory, MCP, and agent-driven workflows.
A clear, evidence-based point of view on product marketing strategy.
Ability to translate technical capabilities into meaningful benefits and focus on the developer's experience.
Demonstrated ability to produce concise, high-quality work under deadlines and make timely decisions.
Proven ability to build trust and collaborate effectively with cross-functional teams including PMs, engineers, sales, and DevRel.

Skills

Product Marketing
Positioning
Messaging
Go-to-Market Strategy
Technical Storytelling
Developer Relations
Content Creation
Field Enablement
AI-Native Development Concepts
Distributed Systems
Databases
Cloud Platforms

Location

Remote
Hybrid

Work Type

Hybrid

Experience Level

Staff Level
Senior

Salary/Compensations

$158,000—$208,900 USD

Benefits

Stock Options
Medical Insurance
Vision Insurance
Dental Insurance
Life and Disability Insurance
Professional Development Funds
Flexible Time Off
Paid Holidays
Paid Sick Days
Paid Parental Leave
Retirement Benefits
Mental Wellbeing Benefits

About the Company

CockroachDB is a category-defining tech company that makes it easier for businesses to build and scale applications.
We are helping some of the most innovative companies on the planet tackle complex problems and create lasting impact.
Cockroach Labs has a hybrid work model designed to foster connection, creativity, and collaboration.

Equal Opportunity

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce.
If you need additional accommodations to feel comfortable during your interview process, please email us at accessibility@cockroachlabs.com.