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About the Role

Lead the design vertical within Brand Creative Services, acting as a player-coach to create standout brand work, set direction, raise craft, and coach designers. Partner closely with Copy, Creative Production, and Brand Strategy to translate the brand promise into modern, distinctive, high-performing creative. Operationalize the design system, educate teams on guidelines, and ensure best-in-class application. Utilize AI-enabled design tools for rapid iteration and testing, balancing craft with performance insights.

Responsibilities

• Lead design concepting and execution across key brand initiatives, including integrated campaigns, lifecycle marketing, product storytelling, social, web, and partner channels.
• Champion and evolve the New McAfee design system, raising craft for the design vertical.
• Develop strong visual systems, layouts, typography, illustration, and brand expression that scale across touchpoints.
• Partner closely with Copy, Brand Strategy, Creative Production, Growth/Lifecycle Marketing, and Product Marketing to translate briefs and insights into clear design approaches and compelling creative.
• Coach, mentor, and review work from designers, providing clear, actionable feedback and fostering a culture of excellence, collaboration, and inclusive creativity.
• Operationalize and steward the refreshed brand identity and design system, educating internal teams and agency partners.
• Balance brand-building craft with performance-minded design, using testing and channel insights to iterate and improve creative effectiveness.
• Partner with Creative Production to scope work, align timelines, and ensure deliverables are feasible, on-brand, and on time.
• Champion responsible adoption of AI-enabled design tools to accelerate iteration and improve efficiency.
• Collaborate with external agencies and freelancers, reviewing work and ensuring seamless integration.
• Present design work to E Staff, including the CMO and CEO.
• Lead junior designers.

Requirements

• 10+ years of experience creating and leading design work across brand and marketing, with a strong foundation in craft and concept.
• Experience in both agencies and brand side.
• Experience being a people leader.
• Proven ability to set and uphold a high bar for design quality across campaigns and always-on creative, including digital, social, paid media, and lifecycle channels.
• Highly collaborative, able to work across disciplines and backgrounds.
• Confident presenting design rationale to senior stakeholders.
• Strong design systems and brand identity experience.
• Demonstrated experience mentoring designers and leading through feedback, critique, and hands-on collaboration in a player-coach capacity.
• Growth mindset and curiosity, eager to embrace new tools and platforms (including AI-enabled workflows).
• Experience collaborating with agencies and freelancers.
• Portfolio required, demonstrating strong brand systems thinking and end-to-end campaign design across brand and performance channels.

Skills

• Design systems
• Brand identity
• AI-enabled design tools
• Creative strategy
• Brand marketing
• Performance marketing

Location

• Hybrid

Work Type

• Hybrid
• Full-time

Experience Level

• Director
• Senior

Salary/Compensations

• USD $141,680.00/Yr. - USD $232,760.00/Yr.

Benefits

• Bonus Program
• 401k Retirement
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support and Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

About the Company

• McAfee is a leader in personal security for consumers.
• Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Equal Opportunity

• McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.