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About the Role
Rippling is seeking a Senior Brand Marketing Manager to elevate its brand beyond HR software into an AI-native platform. This role involves leading national campaigns, establishing an "brandformance" media function, owning product launch narratives, and shaping the company's first user conference into a significant brand moment.
Responsibilities
- Lead always-on brandformance media creative strategy, including briefing, execution, and iteration through creative testing.
- Own brand measurement and reporting, including monthly creative performance readouts and feedback loops.
- Build cross-functional frameworks and paid optimizations across the organization for influencer content, customer activations, and content programs.
- Craft product launch narrative strategy and creative briefs for every launch in collaboration with Product, Product Marketing, and Creative teams.
- Spearhead customer, competitive, and category research to inform positioning and briefs.
- Act as the liaison between Creative, Growth, and PMM teams, managing internal and external relationships, briefing, and ensuring brand adherence.
- Manage internal creative team and external vendor relationships.
- Brief and keep creative work on track.
- Maintain quality and brand adherence across all assets before market release.
Requirements
- 5–8+ years of experience in brand marketing, integrated campaigns, or creative strategy (in-house or agency).
- Proven ability to write effective briefs that distill complex inputs into clear messages for creative teams.
- Demonstrated track record of campaigns or creative programs that improved both brand and performance metrics.
- Fluency in media and campaign performance data across various channels (Broadcast, CTV, Paid Social, Influencer) and ability to translate it into creative feedback.
- Experience managing multiple cross-functional stakeholders, feedback loops, and competing timelines without compromising quality.
- Experience managing creative agencies or external vendor relationships from briefing to delivery.
- Detail-oriented with a focus on copy, specs, and channel details, while also maintaining a strategic overview of brand narrative.
- Comfort operating in ambiguity and building processes from scratch.
- Familiarity with B2B SaaS, multi-product portfolios, or category creation is a plus.
- Direct experience working with Product Marketing or leading experiential events from a brand perspective is a plus.
Skills
- Brand Marketing
- Integrated Campaigns
- Creative Strategy
- Brief Writing
- Campaign Performance Analysis
- Cross-functional Stakeholder Management
- Vendor Management
- B2B SaaS
- Product Marketing
- Experiential Events
Location
- US-based
Work Type
- Office-based (at least three days a week)
Experience Level
- Senior
Salary/Compensations
- Competitive salary + benefits + equity
Benefits
- Competitive salary
- Benefits
- Equity
About the Company
- Rippling is building a world-class brand to match the ambition of its platform.
- Rippling is building a category-defining product.
- Rippling has exec buy-in to challenge the default setting in B2B and take real creative swings.
- Rippling has big-company resources within a scrappy, startup-minded team.
- The brand marketing function is relatively nascent within the organization.
Equal Opportunity
- Rippling is an equal opportunity employer.
- We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.
- Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process.
- To request a reasonable accommodation, please email accommodations@rippling.com.