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About the Role
In this role, you will take responsibility for one of the most exciting FMCG-food accounts within our portfolio. Together with your team, you will develop integrated communication solutions for an internationally established brand and actively shape its further development.
Responsibilities
- Independently manage sub-areas of an established FMCG-food client, advising them across all relevant communication channels for integrated and effective communication.
- Support the development of media and communication strategies, proactively contribute own recommendations, and ensure their successful implementation within your area of responsibility.
- Maintain an overview of all activities from analysis and planning to implementation and optimization.
- Take responsibility for complex campaigns, projects, and workstreams, ensuring reliable management and execution of timings, processes, and deliverables.
- Develop integrated communication solutions with specialists from Digital, Data, Strategy, and Activation, actively contributing digital expertise to client projects.
- Identify market, consumer, and media trends early, assess their relevance to client business, and proactively introduce new ideas into client consulting.
- Coordinate collaboration among relevant internal and external stakeholders, ensuring smooth execution of projects and campaigns.
- As an experienced contact person, provide technical support to colleagues, actively share knowledge, and contribute to the continuous improvement of processes, collaboration, and work quality.
Requirements
- Minimum of 4 years of professional experience in a media agency, with a marketer, or in a comparable communication environment.
- Solid expertise in developing integrated media and communication solutions with a strong understanding of the interplay between classic and digital channels.
- Focus on the digital media environment, familiarity with relevant Ad-Tech, MarTech, and analytics tools, and the ability to translate data-based insights into effective communication solutions.
- Experience in managing complex digital campaigns and confidently discussing and advancing digital issues with clients and internal specialists.
- Strong consulting skills, professional client presence, and the ability to present complex content clearly and persuasively.
- Fluent in German and English.
- Ideally, additional experience in audience planning, data strategies, measurement, web analytics, marketing effectiveness, or digital transformation projects.
Skills
- Digital communication
- Media strategy
- Communication strategy
- Integrated communication
- Digital channels
- Ad-Tech
- MarTech
- Analytics tools
- Data-based insights
- Campaign management
- Client consulting
- Stakeholder management
- Audience planning
- Data strategies
- Measurement
- Web analytics
- Marketing effectiveness
- Digital transformation
Location
- Berlin
- Düsseldorf
- Frankfurt am Main
- Hamburg
- Munich
Work Type
- Hybrid
- Remote (up to 6 weeks per year)
Experience Level
- 4+ years of professional experience
Benefits
- Digital learning platform
- Individual career prospects
- Structured development
- Extensive national and international development programs
- Open feedback culture with structured performance management
- Mentoring program
- Work from anywhere up to 6 weeks per year
- Flexible work model
- Flexible working hours
- Company childcare for emergencies
- Germany Ticket subsidy
- BusinessBike subsidy
- Overtime compensation
- 30 days of vacation
- Additional special vacation days
- Agency sports
- Mental Health Program
- Working with Cancer Policy
- Diversity, Equity & Inclusion initiatives
- Sustainability Squad
- Social Projects
- Welcome Week
- Buddy Program
- Intensive onboarding
About the Company
- Publicis Media is the world's second-largest media agency network and part of the French communication group Publicis Groupe.
- As a global holding company, Publicis Media operates through its global agency brands Zenith, Starcom, and Spark, managing and continuously developing client business in strategic communication consulting in over 100 countries.
- Additionally, central specialist teams at Publicis Media support the agencies' clients in areas such as Data and Technology, Analytics and Insights, Research, Content, Performance, Buying, and Business Development.
Equal Opportunity
- We value diversity and are excited to hear how your previous experience could enrich our team.