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About the Role

This generalist position supports Porter’s full range of internal and external communications, in both English and French. Responsibilities involve corporate communications, team engagement, media relations, crisis/issues management, special events, community engagement and other projects. This includes contributing to social media strategies and content creation together with agency partners.

Responsibilities

• Supports overall communications efforts, proactively providing independent advice and critical thinking in a team environment
• Writes materials for internal and external audiences, including news releases, key messages, intranet, reports and emails
• Assists in planning and execution of internal/external events
• Develops and supports communications initiatives for all Porter departments and operational bases
• Contributes to team engagement initiatives that advance business strategies, including Executive Communications, People & Culture projects, and Rewards & Recognition
• Provides media relations support by facilitating timely responses and delivering Porter’s messages to its audiences
• Maintains a current media list and produces media coverage summaries
• Works with other team members to identify and resolve crises and issues
• Assists with communicating company sustainability initiatives
• Administer fulfillment of approved flight requests for partners and media
• Part of the Emergency Response team, including the administration of materials for the department in conjunction with the Director, Communications & Public Affairs, and the Safety department
• Collaborates with internal and agency teams to develop social media strategy and organic content to engage and build Porter’s online community
• Contributes to maintaining a robust editorial calendar
• Stays up-to-date on the latest social media practices
• Supports management of the social media inbox and identifies social influencers as part of ongoing content and community engagement strategies
• Administer fulfillment of approved flight requests for content creators
• Analyzes effectiveness of social media channels through standardized reporting
• Works closely with the Customer Relations team to support their lead role in online customer support and community management
• Produces multimedia content, including video, for various channels
• Identifies opportunities to enhance social media interaction with customers, partners and the general public
• Participates in executing photo/video shoots
• Actively participate in Porter’s Safety Management System (SMS), including reporting hazards and incidents encountered in daily operations; understand, comply, and promote the Company Safety Policy

Requirements

• More than one (1) year of progressive Communications experience working for a brand or agency
• Bilingualism (English/French)
• Exceptional writing and editing skills; ability to adapt style to various audiences
• An intuition for engaging content and an understanding of the Porter brand voice
• Multimedia content development skills for social media and internal communications
• Capable of using graphics/editing software, such as Canva, Adobe Photoshop, Adobe Premiere Pro
• An understanding of the media and content creator communities
• Event management and organizational skills; liaising with suppliers
• Ability to multi-task and prioritize
• Exceptional interpersonal and relationship-building skills
• Ability to work on-call and monitor issues outside of typical business hours
• Flexible to travel within the Porter network on short notice
• Must pass security screening and qualify for secure airport access

Skills

• Journalism
• Communications
• Public Relations
• Social media strategy
• Content creation
• Media relations
• Crisis/issues management
• Event management
• Community engagement
• Multimedia content development
• Canva
• Adobe Photoshop
• Adobe Premiere Pro
• Interpersonal skills
• Relationship-building skills

Location

• Toronto Downtown Office

Work Type

• Hybrid

Experience Level

• More than 1 year

Education Level

• Post-Secondary Degree/Diploma in Journalism, Communications, Public Relations or related discipline

About the Company

• Since 2006, Porter Airlines has been elevating the experience of economy air travel for every passenger, providing genuine hospitality with style, care and charm.
• Porter’s fleet of Embraer E195-E2 and De Havilland Dash 8-400 aircraft serves North America, including a coast-to-coast Canadian network, the U.S., Mexico, the Caribbean and Central America.
• Headquartered in Toronto, Porter is an Official 4 Star Airline® in the World Airline Star Rating®.