About the Role
The Senior Campaign Manager plays a key role in developing best-in-industry CJ influencer campaigns and client satisfaction. This role involves strategically building campaigns that bridge influencer and performance marketing, amplifying all marketing efforts and channels, and contributing to the advancement of influencer services and products.
Responsibilities
- Manage campaign execution, overseeing projects, development, and performance of personnel.
- Manage high-touch client relationships, anticipating needs and articulating CJ’s capabilities.
- Lead client partnerships, ensuring alignment with KPIs, brand guidelines, and strategy.
- Lead client and agency calls, providing updates on campaign progress and performance.
- Coordinate with internal stakeholders and shared client teams, keeping them informed of performance and needs.
- Generate new relationships between brands and influencers by identifying investment opportunities.
- Apply influencer industry channels and trends to client campaigns.
- Represent CJ through thought leadership and participation in industry events.
- Generate influencer and content strategies for seasonal and annual brand initiatives, including platform and budget recommendations, creative concepts, and post frequency.
- Manage campaign workload across the team, establishing workback schedules and ensuring timely delivery.
- Perform campaign benchmarking and forecasting to ensure purposeful pitches with data.
- Work with analysts and influencer managers to deliver post-campaign analysis.
Requirements
- Extensive experience in influencer or social media marketing, ideally within an advertising agency.
- Clear and effective communication skills, with the ability to convey complex results simply.
- Strong business acumen and a competent command of digital marketing concepts.
- Strong leadership skills, fostering a team culture of accountability.
- Ability to execute a variety of tasks within designated time frames with exceptional quality.
- Ability to work across departments and divisions by building consensus.
- Results-oriented problem solver, comfortable leveraging data insights for strategic outcomes.
- Respectful of varying opinions and perspectives.
- Critical thinking, problem-solving, and data analytics experience required.
- Strong client presentation skills.
- Self-initiative and eagerness to enhance skillset.
Skills
- Influencer marketing
- Social media marketing
- Campaign management
- Client relationship management
- Performance marketing
- Data analysis
- Strategic planning
- Team leadership
- Client presentations
- CreatorIQ
Experience Level
- Senior
About the Company
- As part of Publicis Groupe, CJ Affiliate is the leader in Global Affiliate Marketing.
- We take pride in our innovative technology, comprehensive data solutions and our people.
- We equip our teams with the tools, training and career development opportunities to provide cutting edge solutions, strategies and support that deliver high quality results for our clients.
- We work in an energetic, results-oriented, collaborative, team environment that recognises exceptional performance.
- As we evolve and grow as a business, so do you.
