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About the Role
As a Senior Marketing Executive - TPI & Broker Marketing, you'll play a key role in strengthening EDF's engagement with third-party intermediaries (TPIs) and energy brokers. You'll create targeted marketing activity that builds stronger relationships, supports commercial growth and helps brokers understand EDF's supply and wider energy solutions.
Responsibilities
- Deliver targeted TPI and broker marketing plans across Mid-Market and Large Business, aligned to the wider Supply strategy.
- Work with Sales to understand TPI segmentation and translate insight into targeted marketing activity.
- Develop campaigns, communications and engagement programmes that strengthen broker relationships and support growth.
- Use CRM and performance data to track engagement, identify opportunities and improve marketing effectiveness.
- Support TPI engagement through relevant communications, events and other relationship-building activity.
- Help TPIs understand EDF's wider portfolio of energy products and services, supporting opportunities beyond commodity supply.
- Measure outcomes, share learning and continually improve activity based on what genuinely drives engagement and commercial opportunity.
Requirements
- Specialist experience in indirect marketing, channel marketing or partner marketing.
- Commercially focused, data-driven and confident working across multiple stakeholder groups.
- Experienced in marketing through intermediaries, channel partners, brokers, distributors or another indirect B2B route to market.
- Experienced in developing audience segmentation strategies and creating targeted engagement plans for partner audiences.
- Experienced in planning and delivering integrated B2B campaigns, communications and engagement programmes.
- Experienced in working closely with Sales or account teams to support commercial priorities and opportunities.
- Experienced in using CRM to segment TPI audiences, track engagement and connect marketing activity with opportunities and commercial outcomes.
- Experienced in creating targeted campaigns, communications and engagement activity that strengthen TPI relationships and support commercial growth.
- Experienced in using campaign data and customer insight to test, learn and improve performance.
- Experienced in building strong relationships across Sales, Marketing and wider stakeholder groups.
- Experienced in translating complex products and propositions into clear, compelling communications.
Skills
- Indirect marketing
- Channel marketing
- Partner marketing
- Commercial focus
- Data-driven
- Stakeholder management
- Audience segmentation
- Engagement planning
- Integrated B2B campaign planning
- CRM utilization
- Performance analysis
- Relationship building
- Communication
- Marketing strategy
Location
- London
- Exeter
Work Type
- Hybrid
- Permanent
Experience Level
- Senior
Salary/Compensations
- £46,000 per annum
- Potential for an annual bonus
Benefits
- Market-leading pension scheme
- Customisable benefits
- Electric vehicle leasing
- Discounted gym membership
- Life assurance
- Tech vouchers
- Experience days
About the Company
- At EDF, Success is Personal and this is your opportunity to make a real impact while developing your career.
- Success is Personal. It's your journey, powered by us. Join us and drive the transition towards An Electric Britain.
Equal Opportunity
- Everyone is welcome at EDF; we’re committed to building a workforce that reflects gender balance, social mobility, and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities.
- As a Disability Confident employer, we will support applicants requiring adjustments.