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About the Role
Develop and deliver marketing for EDF Business and Wholesale Services' direct business energy customers and prospects across Mid-Market and Large Business. Create targeted campaigns and customer communications to support acquisition, retention, and growth, leveraging customer data and CRM for measurable journeys.
Responsibilities
- Develop and deliver targeted marketing plans for Direct Mid-Market and Large Business customers and prospects.
- Create integrated campaigns supporting customer acquisition, retention, engagement and growth.
- Work closely with Sales to understand priority audiences and opportunities and translate these into effective marketing activity.
- Use CRM, segmentation and customer insight to develop increasingly targeted prospect and customer journeys.
- Create high-quality customer communications and content across email, digital and other relevant channels.
- Support opportunities to introduce Supply customers to relevant PowerSuite and wider EDF products and services.
- Measure campaign performance, leads, engagement and conversion, using learning to continually improve activity.
Requirements
- Strong background in B2B marketing.
- Commercial awareness.
- Ability to build effective relationships across multiple stakeholders.
- Comfortable working closely with sales colleagues.
- Ability to use insight to improve performance.
- Ability to turn complex propositions into compelling customer communications.
- Experience in lead generation and nurture that supports pipeline growth.
- Experience in B2B campaign planning across acquisition, retention and customer engagement.
- Experience in account-based or targeted marketing across different B2B customer segments.
- Experience using CRM platforms to segment audiences, manage journeys and measure activity.
- Experience working closely with Sales to improve engagement, lead conversion and commercial outcomes.
- Experience creating effective email, digital and customer communications.
- Experience using campaign data and insight to test, learn and improve performance.
- Experience managing stakeholders across Marketing, Sales and wider business functions.
- Experience communicating complex products and propositions clearly to business audiences.
Skills
- B2B marketing
- Commercial awareness
- Relationship building
- Sales collaboration
- Performance improvement
- Customer communication
- Lead generation
- Nurture marketing
- Pipeline growth
- B2B campaign planning
- Customer acquisition
- Customer retention
- Customer engagement
- Account-based marketing
- Targeted marketing
- CRM platforms
- Audience segmentation
- Customer journey management
- Activity measurement
- Lead conversion
- Commercial outcomes
- Email marketing
- Digital marketing
- Stakeholder management
- Product proposition communication
Location
- London
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Salary/Compensations
- £46,000 per annum
Benefits
- Potential for an annual bonus
- Market-leading pension scheme
- Customisable benefits
- Electric vehicle leasing
- Discounted gym membership
- Life assurance
- Tech vouchers
- Experience days
About the Company
- At EDF, Success is Personal.
- At EDF, we believe there are multiple definitions of what it means to succeed.
- Here, Success is Personal – it’s your journey, powered by us.
- Join us and drive the transition towards An Electric Britain.
Equal Opportunity
- Everyone is welcome at EDF; we’re committed to building a workforce that reflects gender balance, social mobility, and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities.
- As a Disability Confident employer, we will support applicants requiring adjustments.