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About the Role
We are seeking a Marketing Manager to drive brand growth and engagement through impactful global integrated marketing campaigns. You will translate franchise strategies into actionable marketing plans, develop creative campaign ideas, manage execution, and measure performance for Strawberry Shortcake, Degrassi, and Yo Gabba Gabba!. This role involves managing Content & Community Specialists and collaborating with various internal teams, regional managers, agencies, and influencers.
Responsibilities
- Develop and own franchise marketing plans, including social media strategies, campaign development and execution, paid media campaigns, and creator/influencer programs.
- Ensure global marketing activity aligns with franchise strategies, brand positioning, and audience growth objectives.
- Manage day-to-day relationships with global agencies, freelancers, and content creators, overseeing asset delivery, deadlines, and content approvals.
- Plan and execute influencer and creator programs, ensuring compliance with brand guidelines, legal requirements, and campaign goals.
- Collaborate with Media Solutions to brief digital advertising campaigns, monitor performance, and optimize creative for ROI.
- Integrate consumer product priorities and retail promotions into marketing activity in partnership with Licensing teams.
- Monitor campaign performance, applying test-and-learn approaches and optimizing tactics based on KPIs.
- Provide constructive feedback on global social and marketing assets, ensuring adherence to brand standards and platform best-practice.
- Maintain campaign calendars aligned to franchise priorities and seasonal plans.
- Synthesize audience, campaign, and platform insights into actionable recommendations for future franchise marketing strategies through monthly reports and quarterly reviews.
Requirements
- Hands-on experience managing multi-channel campaigns end-to-end, from planning to reporting with a focus on social media, digital marketing, and audience growth.
- Strong understanding of marketing principles, including funnel strategies and paid/organic/earned channels.
- People management experience, with a record of mentoring and developing junior team members.
- Proficiency with marketing and social media tools, including analytics platforms (e.g., Google Analytics, social insights) and scheduling tools (e.g., HeyOrca, Hootsuite).
- Ability to interpret analytics dashboards and translate insights into actionable optimizations.
- Exceptional project management skills and attention to detail.
- Experience working with agencies, freelancers, and cross-functional teams.
- Skilled in providing creative feedback and applying brand guidelines.
- Demonstrated ability to take ownership and drive initiatives in a fast-paced environment.
- Clear, confident communication style and ability to collaborate with stakeholders.
- Passion for kids’ and family entertainment and digital storytelling.
Skills
- Social media strategies
- Campaign development and execution
- Paid media campaigns
- Creator and influencer programs
- Digital marketing
- Audience growth
- Marketing principles
- Funnel strategies
- Paid/organic/earned channels
- People management
- Mentoring
- Developing junior team members
- Marketing tools
- Social media tools
- Analytics platforms
- Google Analytics
- Social insights
- Scheduling tools
- HeyOrca
- Hootsuite
- Analytics dashboards interpretation
- Project management
- Attention to detail
- Agency collaboration
- Freelancer collaboration
- Cross-functional team collaboration
- Creative feedback
- Brand guidelines application
- Ownership
- Initiative
- Communication
- Collaboration
- Kids' and family entertainment
- Digital storytelling
Location
- New York City, US
- Toronto, Canada
Work Type
- Hybrid
Experience Level
- Marketing Manager
- People management experience
Salary/Compensations
- $78,000 - $85,000 USD (gross basic per annum)
Benefits
- Competitive benefits
- Investment in people and their future
- Supportive work environment
- Corporate culture that welcomes and encourages equal opportunities
About the Company
- WildBrain builds and grows beloved family brands through exceptional entertainment experiences.
- Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi.
- A global leader in franchise management—bringing stories to life through content production, audience reach and consumer products.
- Award-winning studio partnered with top global platforms such as Apple TV, Netflix and the BBC.
- Produces acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge.
- The WildBrain Network offers more than 1,000 channels across YouTube, FAST and AVOD, delivering premium-quality content to kids and families.
- Connects advertisers to audiences at scale through brand-safe media solutions.
- WildBrain CPLG is the global licensing and consumer products arm, representing own and partner brands across major territories worldwide.
- Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD).
Equal Opportunity
- Diversity, Equity, and Inclusion are in our DNA.
- Strive to reflect and honour the diversity of our audiences around the world.
- Believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging.
- A culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
- Demonstrate commitment by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees.
- Recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job.
- Encourage applications from individuals with similar experience that is close to what is listed.
- Strongly believe that diverse experience, transferable skills, and passion are key!
- WildBrain accommodates people with disabilities throughout the recruitment and selection process.
- Applicants are encouraged to make their needs known in advance if accommodation is required.