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About the Role

Entropy sells survival, power, and preparedness gear in the US. The primary goal is to fix the business's capped earnings by developing an own-brand product line and improving acquisition economics. This role involves owning the P&L and reporting directly to leadership.

Responsibilities

• Own blended gross margin, increasing it from 12% to 25%.
• Take the business through breakeven.
• Source and launch own-brand SKUs, managing suppliers, MOQ negotiation, samples, freight, duty, 3PL, listings, and launch.
• Run paid acquisition campaigns including Google Shopping, PMax, and Search in-house.
• Implement site and conversion improvements, focusing on product pages, imagery, copy, checkout, and cart abandonment.
• Build attach and post-purchase revenue through checkout upsells, replenishment, and email flows.
• Restart the content engine with video, TikTok, YouTube, UGC, and reviews.
• Manage the existing dropship catalogue, optimizing for margin and removing unprofitable items.

Requirements

• Launched a physical product end-to-end: sourced, negotiated MOQ, approved samples, managed freight, priced, listed, and sold it.
• Run Google Ads yourself on a Shopping-led store, managing the account directly.
• Owned a gross margin or P&L number, not just revenue or ROAS.
• Operated in a $500k-5m revenue range, with experience writing product pages and handling customer emails.
• Comfortable reducing revenue to improve margin.
• Ability to work independently without a team or budget approver.
• Willingness to accept a 25% revenue drop in the first month if necessary for margin improvement.

Skills

• Paid acquisition (Google Shopping, PMax, Search)
• Website conversion optimization
• Product page optimization
• Content creation (video, TikTok, YouTube)
• User-Generated Content (UGC) management
• Review management
• Email marketing (Klaviyo or equivalent)
• Checkout upsells
• Replenishment flows
• Bundle and kit pricing
• Supplier negotiation
• Freight and duty management
• 3PL setup
• US import regulations

Location

• Remote (Europe)

Work Type

• Fully remote
• Full-time

Experience Level

• Experience operating at $500k-5m revenue range
• Experience owning gross margin or P&L

Salary/Compensations

• €65-75,000 base

Benefits

• Equity from 5% up to 10% earned against margin and profitability targets
• Quarterly bonus on gross margin
• Fully remote work
• Flexible hours
• Opportunity to build a meaningful piece of a profitable company
• Potential to build future ventures within a portfolio

About the Company

• Entropy sells survival, power, and preparedness gear in the US.
• The company is currently at contribution margin neutral with approximately $525k in annual revenue.
• The business model relies heavily on reselling other companies' products at low margins (9-12%).
• The company is a small business with no external funding, operating on self-generated revenue.
• Entropy sits within a wider venture portfolio.