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About the Role

Support the planning and delivery of integrated content marketing campaigns that align with business priorities, customer needs, and market opportunities. This role translates business objectives into clear briefs, campaign plans, and coordinated marketing deliverables, focusing on translating priorities into actionable plans and coordinating execution with specialized partners.

Responsibilities

• Support the development and execution of integrated marketing campaigns.
• Help develop and coordinate marketing briefs and workstream-level planning materials.
• Help identify audience needs, key messages, deliverables, channel considerations, and supporting materials for campaign planning.
• Contribute ideas, recommendations, and insights to strengthen campaign planning, stakeholder alignment, and execution.
• Serve as the day-to-day lead for assigned campaign workstreams, driving coordination, facilitating decisions, and ensuring follow-up and accountability.
• Develop and maintain project plans, workback schedules, timelines, and asset trackers.
• Facilitate meetings, document decisions, track action items, and provide regular progress updates.
• Identify risks, gaps, and roadblocks, and recommend solutions to keep projects on track.
• Partner with marketing, creative, digital, social, product marketing, compliance, legal, translation, and business teams to support successful campaign delivery.
• Coordinate inputs, approvals, and asset movement through review, production, and implementation processes.
• Build strong working relationships and help bring diverse perspectives together into cohesive campaign plans and deliverables.
• Review copy and designed marketing materials for accuracy, consistency, completeness, and alignment with approved messaging, briefs, and project requirements.
• Support governance, review, and production processes to help ensure work is delivered accurately and on time.
• Contribute to ongoing improvements in team processes, templates, workback planning, and project management practices.

Requirements

• 3+ years of experience in marketing, communications, content marketing, project management, or a related field.
• Experience supporting integrated marketing campaigns or initiatives.
• Strong project management, organizational, and coordination skills.
• Ability to manage multiple priorities, timelines, stakeholders, and deliverables.
• Ability to synthesize information from business priorities, audience insights, research, and stakeholder input into actionable briefs, recommendations, and project plans.
• Strong communication, relationship-building, and problem-solving skills.
• Sound judgment and attention to detail.
• Comfort collaborating with cross-functional partners.
• Proactive, adaptable, and curious.
• Willingness to learn, ask thoughtful questions, and constructively challenge assumptions.
• Proficiency in Microsoft Office applications, including PowerPoint, Teams, Word, and Excel.
• Comfort using AI tools such as Microsoft Copilot is an asset.
• Experience in financial services, insurance, wealth management, or another regulated industry is considered an asset.

Skills

• Content marketing
• Project management
• Marketing campaign planning
• Content strategy
• Cross-functional collaboration
• Microsoft Office Suite (PowerPoint, Teams, Word, Excel)
• AI tools (e.g., Microsoft Copilot)

Location

• Remote

Work Type

• Temporary
• Full-time
• Contract

Experience Level

• 3+ years

Salary/Compensations

• $75,500 - $125,800 annually

Benefits

• Career Development opportunities
• Industry-leading learning programs
• Up to $2,000 annually towards education reimbursement
• Flexible health and dental benefits
• $5,000 mental health benefit
• In addition to regular vacation and personal days
• Volunteer day
• Company-matching pension plan
• Share ownership program
• Additional investment options
• Employee recognition programs
• Service milestone celebrations
• Employee discounts
• Employee Resource Groups (ERGs)
• Mentorship programs
• Social clubs and events

About the Company

• United by a shared purpose: to improve the financial, physical and mental well-being of Canadians.
• Trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.
• Values: step up, do the right thing, and deliver.

Equal Opportunity

• Committed to removing barriers and ensuring equal access to employment.
• Applicants requiring reasonable accommodation during the application process may contact talentacquisitioncanada@canadalife.com.
• All information provided will be handled in accordance with applicable laws and Canada Life policies.