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About the Role

The Senior Digital Marketing Specialist, Growth & Digital Performance helps BDO attract, engage, and convert priority audiences through data-driven digital marketing, acquisition programs, website experience optimization, and performance measurement. This role contributes to digital strategies and executes key tasks such as managing paid campaigns, supporting landing page updates, analyzing performance, and building reports.

Responsibilities

Analyze digital performance using GA4 and related analytics tools.
Evaluate performance across the digital funnel to understand user discovery, engagement, and conversion.
Identify trends, risks, gaps, opportunities, and performance drivers.
Translate performance insights into clear recommendations for improvement.
Communicate findings through reports, dashboards, post-campaign reviews, and executive summaries.
Support testing, experimentation, and optimization initiatives.
Use evidence, business context, and professional judgment to influence digital priorities and strategies.
Develop, execute, optimize, and report paid and organic digital acquisition programs.
Analyze how audiences discover, engage with, and convert across various channels.
Evaluate traffic sources, search behavior, content performance, and user behavior to identify opportunities.
Improve BDO's visibility across SEO, Answer Engine Optimization (AEO), AI-powered search, and emerging digital channels.
Partner with Content, CRM/Email, Activation, and Business Development teams to improve acquisition performance.
Translate marketing objectives into actionable digital requirements and execution plans.
Develop digital briefs, landing page requirements, user journey recommendations, and measurement plans.
Coordinate digital deliverables across various teams and external vendors.
Manage timelines, dependencies, approvals, stakeholder communications, and execution readiness.
Identify risks, gaps, or blockers early and escalate with recommended solutions.
Participate in campaign reviews and post-mortems.
Ensure digital campaigns are delivered clearly, consistently, and with the appropriate level of detail.
Recommend improvements to user journeys, landing pages, website content structure, and conversion paths.
Support audience-specific digital journeys across industries, service lines, campaigns, and buying cycles.
Partner with teams to improve website experiences that support acquisition, engagement, and conversion.
Contribute to website content governance by ensuring digital experiences align with audience needs and business priorities.
Develop and support QA and testing plans, including A/B tests and other experiments.

Requirements

5–7+ years of experience in digital marketing, performance marketing, digital strategy, marketing analytics, or a related field.
Hands-on experience managing paid search and paid social campaigns is required.
Strong experience using Google Analytics 4 to analyze performance, inform decisions, and recommend optimizations is required.
Experience improving website and landing page performance through user journey analysis, testing, and conversion optimization.
Experience developing campaign briefs, digital requirements, measurement plans, and performance recommendations.
Experience coordinating multi-channel digital marketing initiatives across many stakeholders and contributors.
Experience developing landing pages and digital experiences through hands-on CMS execution or close partnership with developers.
Experience working in professional services, B2B marketing or agency environments is considered an asset.
Strong critical thinking skills, with the ability to identify insights, opportunities, and actionable recommendations.
Ability to translate data, audience insights, and business objectives into clear strategies and action plans.
Strong understanding of how acquisition, website experience, user journeys, conversion, and measurement drive business outcomes.
Excellent communication and stakeholder management skills.
Strong project coordination and organizational abilities.
Ability to manage multiple initiatives, priorities, and deadlines.
Operates as an experienced individual contributor, balancing strategic thinking with hands-on execution.
Naturally curious and continuously learning, with a passion for digital marketing, user experience, consumer behaviour, analytics, and emerging technologies.

Skills

Google Analytics 4 (GA4)
Paid media, including Google Ads, LinkedIn, Meta, display, and programmatic advertising
Digital performance analysis and reporting
Dashboard development and data visualization
Conversion rate optimization (CRO) and funnel analysis
User journey analysis and optimization
Landing page strategy and optimization
A/B testing and experimentation
Google Tag Manager and campaign tracking
Campaign brief development and measurement planning
SEO and digital discoverability
AI-powered search, Answer Engine Optimization (AEO), and emerging search behaviours
Kentico CMS or similar CMS platforms
CRM and marketing automation platforms, including Marketo

Location

Remote
Hybrid
Onsite

Work Type

Full-time

Experience Level

Senior

Salary/Compensations

$74,000 to $112,000 annually

Benefits

Comprehensive benefits from day one
Flexible personal time off policy
Reimbursement for wellness initiatives

About the Company

BDO is a firm built on a foundation of positive relationships with our people and our clients.
BDO offers an award-winning environment that fosters a people-first culture with a high priority on personal and professional growth.
Our people-first approach to talent has earned us a spot among Canada’s Top 100 Employers for 2026.
At BDO, our people experience is guided by three core pillars—Do work with genuine care, Do what matters with purpose, and Do what’s next.
BDO is actively involved in our communities by supporting local charity initiatives.
BDO may use artificial intelligence enabled tools to support certain aspects of the recruitment process.

Equal Opportunity

We are committed to creating a workplace where employees can participate fully, contribute meaningfully and succeed without barriers.
We are dedicated to fostering a workplace defined by respect, fairness, and a true sense of belonging for everyone.
We recognize and celebrate the unique experiences, identities, and perspectives that each of us bring – and that these experiences strengthen how we work together.
Our commitment extends to ensuring that our application process is both inclusive and accessible. If you require accommodation to complete the application process, please contact us.