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About the Role

The Senior Graphic Designer will be the hands-on design lead for Tilray Beverages' brand portfolio, translating brand strategy into impactful packaging, retail, campaign, and digital assets. This role involves end-to-end design execution, from concept to production files, in collaboration with brand managers, marketing teams, and external partners. We seek a designer with a strong vision and execution skills, capable of creating branded merchandise, refining packaging, and building scalable asset systems.

Responsibilities

Design primary and secondary packaging, and point-of-sale materials from concept through print-ready mechanicals.
Prepare and review dielines, color builds, and production files with print vendors, ensuring quality through press approvals.
Extend and steward brand identity systems across all touchpoints.
Partner with brand managers on new product launches and seasonal releases, contributing design thinking early in the process.
Develop integrated campaign assets for social, digital, e-commerce, out-of-home, and experiential activations.
Support the digital and social team with on-brand content, including motion and animated formats.
Art-direct photo and video shoots, including shot lists, on-set direction, and final image selection and retouching.
Build templated toolkits and guidelines for regional and customer marketing teams to localize work.
Manage multiple concurrent projects against launch calendars, identifying risks and negotiating scope.
Brief, review, and provide direction to freelancers, agency partners, and junior designers.
Maintain organized working files and an asset library for seamless collaboration.
Route work through legal, regulatory, and label-compliance review, integrating requirements into designs from the outset.

Requirements

Six or more years of graphic design experience in-house or at an agency, with experience on consumer packaged goods brands.
A portfolio demonstrating conceptual range, typographic skill, and finished craft across packaging and campaign work.
Expert command of Adobe Creative Cloud, particularly Illustrator and Photoshop.
Working knowledge of print production, including color separations, substrates, and pre-press requirements for packaging.
Proven ability to manage multiple projects in a fast-paced environment with shifting priorities.
Clear communication skills, including the ability to present and defend creative rationale.
Bachelor's degree in graphic design, visual communications, or equivalent professional experience.
Familiarity with working with a team of fellow designers.
Experience in beer, beverage, spirits, or another regulated category, with familiarity around label and alcohol marketing requirements.
Experience building and documenting brand identity systems and asset toolkits for distributed teams.
Significant packaging experience and familiarity with dielines, folding structures, printing techniques, and merchandising requirements.
Experience with Esko for packaging renders.
Illustration or hand-lettering skills.
Additional skills in photography, videography, motion graphics, or web design are a plus.

Skills

Graphic Design
Packaging Design
Campaign Design
Digital Design
Adobe Creative Cloud
Illustrator
Photoshop
Print Production
Project Management
Communication
Brand Identity Systems
Asset Management
Illustration
Hand-lettering
Photography
Videography
Motion Graphics
Web Design

Location

United States

Work Type

Full-time

Experience Level

Senior

Education Level

Bachelor's degree in graphic design, visual communications, or equivalent professional experience

Salary/Compensations

$60,000-$80,000

Benefits

PTO & Paid Personal Time Off
401K
Medical, Dental, Vision and Supplemental Insurances
Performance Based Incentives
Employee & Family Assistance Program
Growth and Internal Mobility Opportunities

About the Company

Tilray Brands, Inc. is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America.
The company is a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, aiming to elevate lives through moments of connection.
Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness, and create memorable experiences.
Tilray's platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

Equal Opportunity

Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.
Accommodations are available for applicants with disabilities throughout the recruitment process.