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About the Role

Reporting to the Growth Marketing Lead, this role is responsible for executing and optimizing growth marketing initiatives across paid social, email, and website channels in both the UK and US markets. The position focuses on driving growth by managing campaigns, analyzing data, and conducting experiments to identify effective strategies.

Responsibilities

• Manage paid social campaigns from setup to monitoring performance.
• Build and update landing pages and the website for product launches and campaigns.
• Compile, validate, and distribute growth performance data on a regular schedule.
• Create readable reports from data using Shopify, GA4, Klaviyo, and warehouse reporting.
• Build and schedule segmented email campaigns in Klaviyo and report on their performance.
• Maintain the email calendar, identifying and flagging potential conflicts.
• Manage website content, including product and blog uploads, and conduct regular audits.
• Support Amazon growth through listing optimization and promotional activities.
• Maintain Shopify apps for reviews, upsells, and referrals.
• Assist with creator seeding campaigns, including setup and optimization.
• Manage the user-generated content workflow, from collection to distribution.
• Document all experiments, tracking outcomes and learnings.
• Gather and disseminate customer insights from surveys and calls.
• Increase testing cadence through proactive campaign execution.
• Ensure growth reporting is timely, accurate, and trusted.
• Deliver campaigns and email flows on time, on brand, and with proper segmentation.
• Maintain a documented record of site experiments with clear scale or stop decisions.
• Identify data-driven insights that influence future strategy.
• Develop deeper ownership of a marketing channel through proven performance.

Requirements

• Approximately 1-2 years of experience in growth marketing, performance marketing, or e-commerce, preferably in DTC or a consumer brand.
• Hands-on experience in at least one marketing channel and a willingness to learn others.
• Proficiency with spreadsheets and dashboards, with the ability to analyze data.
• Ability to quickly learn and master new technology platforms.
• Clear written communication skills for explaining campaign results.
• Strong organizational skills to manage multiple tasks simultaneously.
• Experience or interest in using AI for marketing tasks.
• Experience across UK and US markets is a plus.
• Interest in the drinks or non-alcoholic category is a plus.

Skills

• Paid Social
• Email Marketing
• Website Management
• Data Analysis
• Reporting
• Experimentation
• Spreadsheet Proficiency
• Dashboard Creation
• E-commerce Platforms (Shopify)
• Web Analytics (GA4)
• Email Marketing Platforms (Klaviyo)
• Content Management
• Amazon Marketplace
• AI Tools

Location

• UK
• US

Work Type

• Hybrid
• Work From Anywhere (Up to 2 weeks/year)

Experience Level

• 1-2 years

Benefits

• Share Options Programme
• Hybrid working (3 days in office, 2 from home)
• 25 days annual leave
• Early finish Fridays (June-August)
• Up to 2 weeks Work From Anywhere per year
• Pension with up to 5% matched contribution
• Cycle Scheme
• £300 annual personal development allowance
• Wellbeing support via Spill app and Heka allowance (£40/month)
• Birthday/work anniversary boosts
• Annual team trip
• Competitive parental leave package
• Free Mother Root products

About the Company

• Mother Root is a Ginger Non-Alcoholic Aperitif focused on redefining well-being through complex and delicious drinks.
• The company is experiencing rapid growth, aiming to scale from £7m to £50m+ with over 230% year-on-year growth.
• It is the UK's #1 selling non-alcoholic spirit and has expanded into the US market.
• Ranked among the fastest-growing UK businesses on the FEBE Growth 100 and Sunday Times 100 lists.
• The company culture is bold, inclusive, ambitious, valuing creativity, curiosity, and collaboration.
• Work is described as joyful, purposeful, and full of flavor.