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About the Role
Wise is seeking a performance-minded Lead Strategist for a 12-month maternity cover to lead creative effectiveness across paid marketing digital channels. The role involves developing breakthrough creative concepts and translating data and insights into creative direction to drive customer acquisition.
Responsibilities
- Lead paid channel creative effectiveness, owning channel-specific creative strategies across Paid Social (Meta, TikTok), YouTube, Display, Audio, and emerging channels to drive performance and lower customer acquisition costs.
- Scale creator & influencer strategy by partnering closely with the influencer marketing team to formalize and elevate the "Wise Influencer & Creator" framework globally.
- Drive creative quality & innovation by serving as the strategic guardian across paid performance marketing campaigns, pushing creative boundaries and introducing bold concepts.
- Translate insight into strategy by evaluating creative performance and leveraging consumer insights to elevate creative execution.
- Author clear, sharp, and inspiring creative briefs, translating complex product features and propositions into exciting briefs for creative teams.
- Foster collaboration by building relationships with creative, media, and regional teams to ensure strategies are brought to life effectively and consistently.
- Lead a team of 2x Creative Strategists, setting strategic focus, elevating briefing standards, and empowering them to deliver high-impact strategies.
Requirements
- Proven track record using creative as a growth lever, with a deep understanding of full-funnel marketing dynamics and creative performance measurement (e.g., CPA, CTR, conversion).
- Fluent in both 'media/data' and 'creative' languages, able to translate complex performance metrics into actionable, inspiring direction for creatives.
- Extensive experience authoring sharp creative briefs and guiding in-house creatives and external agency partners from concept to execution.
- Possess a creative eye and the confidence to give constructive feedback, experienced in guiding in-house creative teams to deliver high quality, distinctive performance marketing creative.
- Solid understanding of the full marketing funnel and how to develop creative strategies that drive commercial results (customer acquisition) in a fintech or tech environment.
- Exceptional ability to build trust with media and marketing channel leads, collaborating with and influencing cross-functional stakeholders to deliver highly impactful creative solutions.
- Comfortable getting “into the weeds” of regular creative feedback, asset reviews, or creative performance reporting.
- Thrive in a fast-paced, autonomous environment; able to make confident strategic calls without complete information.
Skills
- Creative Strategy
- Paid Marketing
- Digital Channels
- Creative Effectiveness
- Influencer Marketing
- Creative Quality
- Innovation
- Consumer Insights
- Creative Briefing
- Collaboration
- Team Leadership
- Performance Measurement
- Full-funnel Marketing
- Fintech Marketing
- Tech Marketing
Location
- London
Work Type
- Maternity Cover
- Full-time
Experience Level
- Lead
Salary/Compensations
- GBP 80000 - GBP 110000
About the Company
- Wise is a global technology company building the best way to move and manage the world's money with minimal fees and maximum ease.
- Wise is on a mission to make people's and businesses' lives easier and save them money when sending money internationally, spending abroad, or making/receiving international payments.
- The company is creating an entirely new network for the world's money for everyone, everywhere.
Equal Opportunity
- For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too.
- We believe teams are strongest when they are diverse, equitable and inclusive.
- We're proud to have a truly international team, and we celebrate our differences.
- Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.