About the Role
Monitor active SEM campaigns, provide optimization and performance insights, traffic new campaigns, and complete monthly SEM reports. This role involves training and overseeing the work of Coordinators.
Responsibilities
- Create and activate campaigns from a brief where strategy is provided
- Optimize budget pacing, bids and bidding strategies, ads and more
- Pull data from multiple systems to create PowerPoint and Excel reports
- Identify opportunities or insights during ongoing accounts from Engine systems and reports
- Create and update keywords lists, ad copy, and ad extensions
- Provide insight and analysis and suggest updates/optimizations to improve performance
- Ensuring the accuracy of budgets within PM media finance systems
- Reconcile monthly invoices
- Update and maintain campaign taxonomy to meet global requirements
Requirements
- 1 year of agency SEM experience or 2 years of SEM experience outside of Agency
- Proficiency in SA360, Google Ads, Microsoft Ads
- A strong desire to learn and improve own skill set through directing learning
- Organization in order to work on multiple tasks simultaneously
- Detail oriented
- Comfort and strength in data aggregation, manipulation and analysis
- Strong numerical and computer skills
- High level of capability in Excel and PPT
- Good writing skills, for both ad copy writing and to summarize insights in a concise manner
- Strong public speaking, in order to discuss campaign aspects with clients in meetings
- Accountability
Skills
- SEM
- SA360
- Google Ads
- Microsoft Ads
- Data aggregation
- Data manipulation
- Data analysis
- Excel
- PowerPoint
- Writing
- Public speaking
Location
- Windsor
- Toronto
- Montreal
Work Type
- Full-time
Experience Level
- 1 year agency SEM experience
- 2 years SEM experience outside of agency
Salary/Compensations
- $50k- 55k per year
Benefits
- Work Your World program (work from anywhere in Canada or overseas for up to 6 weeks a year)
- Extended long weekends
- Wellness & Tech benefits
- Birthday leave
- Extensive Learning & Development opportunities
- Professional Development Allowance
- Local and Global Mobility within the Publicis Groupe network
About the Company
- Starcom is a global communications planning and media leader with over 80 years of history.
- We apply data and technology to move people and business forward.
- We have over 7,000 employees in over 100 offices worldwide.
- Starcom is part of Publicis Media within Publicis Groupe.
- We are recognized as a Great Places to Work certified company three years in a row.
- We were ranked in LinkedIn’s Top 25 Great Places to Work.
- We were the 2022 Media Agency of the Year and a 2023 Media Agency of the Year finalist.
Equal Opportunity
- We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.
- Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion.
- We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.
- We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.
