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About the Role
Madewell is seeking a relationship-first storyteller to lead influencer strategy and shape the brand community. This role involves building and scaling a program at the intersection of culture, creativity, and commerce, turning creator relationships into powerful brand moments. You will own the development and execution of influencer partnerships to build brand awareness, deepen engagement, and drive conversion.
Responsibilities
- Support the development and execution of a multi-dimensional community strategy.
- Partner cross-functionally with marketing and creative teams to translate priorities into compelling strategies.
- Contribute to community-related special projects and experiential activations.
- Stay ahead of industry trends, platform shifts, and emerging creator formats.
- Concept, negotiate, and manage paid influencer partnerships end-to-end.
- Own and maintain influencer relationships across all campaigns and tiers.
- Build creator seeding lists and mailers tied to key product moments.
- Lead organic gifting/seeding efforts across outreach, coordination, product trafficking, and content management.
- Brief and manage creative deliverables in partnership with the creative team.
- Generate comprehensive performance reporting to inform and optimize future partnerships.
- Support with the management of influencer budgets, ensuring optimal allocation of resources.
- Ensure all partnerships comply with relevant legal and regulatory guidelines.
- Mentor and guide junior team members and interns.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 6+ years of influencer marketing experience, ideally within beauty or fashion.
- Experience with large-scale, complex seeding initiatives.
- Demonstrated success negotiating contracts, usage rights, and compensation terms.
- Deep fluency in social platforms (Instagram, TikTok, Substack and other emerging channels), content trends, and what makes creator content perform.
- Excellent communication and negotiation skills.
- Track record of building lasting relationships with influencers and external partners.
- Strategic, creative thinker who can move fluidly between big-picture vision and hands-on execution.
- Strong analytical skills, with the ability to translate campaign data into actionable insight.
- Highly organized project manager, comfortable juggling multiple priorities and tight deadlines.
- Proficiency with influencer marketing and analytics tools (e.g., CreatorIQ, Dash Hudson, influencer databases) strongly preferred.
- Working knowledge of FTC disclosure requirements and other influencer marketing regulations.
Skills
- Influencer Marketing
- Community Strategy
- Brand Awareness
- Engagement
- Conversion
- Relationship Building
- Content Strategy
- Campaign Management
- Budget Management
- Performance Reporting
- Social Media Platforms
- Content Trends
- Negotiation
- Project Management
- Analytical Skills
Location
- New York, NY
Work Type
- Hybrid
Experience Level
- 6+ years
Education Level
- Bachelor's degree
Salary/Compensations
- $97,600.00 - $126,300.00
Benefits
- Medical, dental, prescription and vision insurance
- Family planning support
- Fitness discounts
- Medical travel
- Associate discount across all brands
- Summer Fridays
- Winter Break
About the Company
- At Madewell, we believe that great style starts with great design. Since 2006, we’ve been creating premium denim and foundational wardrobe pieces for men and women that balance quality, authenticity, and versatility.
- Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.
Equal Opportunity
- JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.