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About the Role
Reporting to the Campaign & Lifecycle Manager, this role will work with US and global teams to create and execute email and SMS campaigns to reach and engage Dyson owners across the Americas. You will support the US market, working alongside Canada and Mexico teams to launch CRM campaigns spanning multiple channels, plan the content calendar, and target audience segments.
Responsibilities
- Manage the end-to-end production of CRM campaigns, including creative briefs, audience targets, QA processes, and post-mortem reports.
- Strategically manage the CRM calendar, planning product launches and key events, adjusting tactics to meet business needs, and using insights from past performance to inform future campaigns.
- Own the SMS channel from managing weekly campaigns, optimizing automated journeys and lead generation forms, budget forecasting and monthly invoicing, and facilitating the relationship with our vendor.
- Coordinate the work of internal teams (HTML developers, market category teams, site merchandising, sales, and data analysts) to manage all phases of campaign pipelines and ensure deadlines are met.
- Partner with cross-functional teams to develop and execute full-funnel approaches to new product launches and hero campaigns.
- Measure, analyze, and share campaign performance, test results, and other learnings to inform decision-making across the team and cross-functionally.
- Seek out and create new automated journeys across all categories to drive Owner engagement and drive incremental revenue.
Requirements
- Bachelor’s Degree in Marketing or related field required
- 1-3 years of CRM marketing experience with both email & SMS channels
- Experience with Salesforce Marketing Cloud preferred
- Agile and adaptable to competing priorities, frequently changing plans, and can balance working independently along with working closely with other teams
- Collaborative and can communicate clearly and effectively in writing and in person to influence and align team members
- Proactive, creative, and curious team player who enjoys solving problems and sharing new ideas.
- Strong proficiency with Microsoft Office programs, i.e. Teams, Excel, PowerPoint, Word, etc.
- Experience working with CRM systems/ESPs, data environments, reporting dashboards, tools for campaign management, and marketing automation
Skills
- Email marketing
- SMS marketing
- CRM marketing
- Push notification experience
- Salesforce Marketing Cloud
- Microsoft Office Suite (Teams, Excel, PowerPoint, Word)
- CRM systems/ESPs
- Data environments
- Reporting dashboards
- Campaign management tools
- Marketing automation
Location
- US
Work Type
- Onsite
Experience Level
- 1-3 years
Education Level
- Bachelor's Degree in Marketing or related field
Salary/Compensations
- $98,400-$123,000 annually + bonus opportunity
Benefits
- 401K with up to a 4% match
- Company paid Life Insurance and AD&D
- Flexible Savings Account (FSA) and Health Savings Account (HSA)
- Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
- Pre-tax Commuter Benefits (applicable areas only)
- Generous Child Care Leave Program
- Wellness Program
- Employee Assistance Program
- Dyson Product Discounts
- Multi-Level Healthcare Coverage Options
- Vision & Dental Coverage
- Company paid Short-Term and Long-Term Disability
About the Company
- Dyson is a global technology enterprise focused on growth across more categories, locations, and people.
- US operations have grown exponentially since 2002, with headquarters in Chicago and an office in New York City.
- Employees also work in field sales, service centers, and Dyson Demo Stores across the country.
- Committed to a campus culture that fosters collaboration, development, and learning in a social and dynamic environment.
Equal Opportunity
- Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live.
- Reasonable accommodation will be provided during the recruitment process for persons with disabilities upon request.
- Dyson is an Equal Opportunity Employer.
- Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.