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About the Role

We are looking for a Senior Social Media Manager for a fixed-term (maternity cover) contract to support a major heritage brand. This strategic/creative role requires deep immersion in social culture, understanding audience behavior, and developing authentic content. You will lead content delivery, shape the content approach, guide creatives and community management, and ensure social activity is culturally relevant and aligned with objectives.

Responsibilities

Lead the delivery of content across social platforms.
Translate brand strategy and partnership opportunities into resonant content.
Shape the content approach and guide creatives and community management.
Ensure social activity is culturally relevant, insight-led, and aligned with wider objectives.
Develop and manage content calendars across multiple social platforms.
Translate insights and performance into actionable recommendations.
Collaborate across creative and client teams.
Oversee community management, ensuring consistent and engaging tone of voice.
Manage workflows, approvals, and publishing processes.
Act as the team’s social expert and champion work in the wider program.

Requirements

Led the delivery of a social program across owned channels, ensuring alignment with brand strategy and cultural relevance.
Oversaw the work of writers, community managers, and social media management support.
Shaped the content calendar, identifying opportunities to connect business priorities with cultural moments, music trends, and audience behaviors.
Guided the day-to-day work of the content and community team, ensuring high standards and platform best practice.
Monitored conversations, fandoms, creator communities, and emerging trends for brand participation opportunities.
Partnered closely with designers, content creators, and creative teams to deliver integrated social campaigns.
Participated in quarterly business reviews (QBRs), presenting social performance and feeding into future recommendations.
Conducted regular creative reviews to identify learnings and optimization opportunities.
Analyzed performance data to refine the team’s social approach.
Managed community management, ensuring tone of voice consistency and brand alignment.
Managed workflows, approvals, and publishing processes for accurate and timely delivery.
Built strong working relationships across agency and client teams.
Deep understanding of social platforms, internet culture, creator ecosystems, and audience behavior.
Genuine passion for sport, particularly football.
Strong strategic thinking, with the ability to adapt social strategies for local audiences.
Strong understanding of social measurement, platform analytics, and content performance.
Curious, proactive, and excited by the ever-changing social landscape.

Skills

Social media management
Influencer marketing
Content strategy
Content creation
Community management
Social listening
Trend analysis
Performance analysis
Collaboration
Communication

Location

Global

Work Type

Fixed-term contract
Full-time

Experience Level

Senior

Benefits

25 days holiday
Pension scheme
Life assurance
WAS Passport scheme
Work From Anywhere scheme

About the Company

Largest global socially-led creative agency with unrivalled social media and influencer marketing expertise.
Over 1,200 people in four continents.
Delivers a global perspective to clients in a time when social media is shaping culture.
Multi award-winning agency with Cannes Lions, One Show, Webby and Shorty Awards.
Helped Amazon Music, Lucozade and adidas deliver major campaigns.
Educates the wider industry through Instagram publication The Feed, events, and reports.

Equal Opportunity

Equity, Diversity and Inclusion runs in the water here at We Are Social.
Transparent about the changes that are needed.
Focused on making real strides, both internally and within the industry.
Strive to truly be a workplace that represents, supports and advocates for ALL.
Charter for Change in the UK details focus areas across People, Work and Culture in 2026.
Support, adjustments or accommodations available during the recruitment process.